How many Shopify stores can I have?
Have you found yourself wondering, “how many Shopify stores can I have”, especially after success with one store? You might be considering branching off in a new direction or undertaking a completely new business venture.
Posted 5 months ago by Jonathan Kennedy
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It’s a good idea and a viable way to increase your reach, build your brand, go into different markets, and ultimately, increase your revenue and profit.
But can you have more than one Shopify store? And if you can, how would you add another store to Shopify? We’ll cover that and provide you with some tips on how to manage your Shopify multi-store to make sure you get the most out of the experience.
Can you have multiple stores on Shopify?
While you can have multiple stores with Shopify, you can’t have multiple stores running with one account.
If you have heard anyone say anything different, it means they mistook the subdomains you get on Shopify for separate stores. And while subdomains will allow you to create separate store sections, like a forum, career, or support section, it won’t be a new and independent store.
You will have to open a different account for every store you want to open with Shopify.
Luckily, you won’t have to create a new identity for every new store you want to open. You can open multiple stores with one email address, choose the subscription plan you want for this store (independent of the plans you have for your other stores), and manage it accordingly.
These stores will be separate from each other and won’t have a ‘collective’ merchant dashboard. You will have to manage all of your business’s products, orders, customers, etc, separately or connect their management systems with third-party software.
This all sounds great. You can create multiple stores and have them all running from the same email address. You also won’t have to stick to one Shopify plan and can start from a cheaper one for your new store.
But who would want to run more than one Shopify store and what would be the benefits of doing so?
Why have multiple stores on Shopify?
Managing a store and paying its expenses is already hard work. For many business owners, the thought of having to manage multiple stores might seem a tad ridiculous.
But there are some very real benefits to owning multiple stores on Shopify. This is especially true if you are a big merchant or a business owner trying to break into a new market.
International selling and marketing
Many sellers underestimate cultural differences or completely overlook them completely. And so, when they try to break into international markets, they find themselves not making the impact they might have made with their local customer base.
Many might chalk this up as a branding or product issue and to a degree, it is. But mostly, it’s a research problem. People from different parts of the world spend money on different things.
Unless you are selling very basic, human essentials, your store could face real challenges when trying to market a product with a very generic, one-size fits all marketing approach. The money consumers are willing to spend on “essential” products in your native market might not constitute as essential to international consumers.
But when you open another Shopify store intending to break into a certain market, you can create your new store with this in mind. Adjust your products with branding that is still unique to your store but that is also personalized to the wants and needs of the locals.
With the right research and a dedicated Shopify store, take on international selling and do it smartly. Just make sure to check if you need a business license for Shopify or other types of permission to sell a certain product in your chosen regions.
Avoid brand devaluation with subletting
If you have a big brand with a lot of inventory, chances are you still have products left that you need to get rid of. You might hesitate to discount the products and sell them in your main store as this devalues your brand, especially if you offer products that are on a higher price scale.
To avoid waste, meet your quotas, and practice sustainable and ethical business practices, you can opt instead for a new Shopify store. With this new store, you can sell your surplus inventory at a discounted price while still holding onto your brand value.
A great example of this is Nordstrom and Nordstrom Rack, and Bloomingdales and Bloomingdales Outlet. Both of these brands are still considered stylish brands but offer affordable options with their outlet stores.
Dedicate a store to a specific group
With too many products in one store, it can become a little cluttered. It also makes building an engaged audience with repeat customers more difficult.
But because Shopify allows merchants to create multiple stores to take advantage of eCommerce selling, you can sell to specific groups with a dedicated store.
This doesn’t mean you need a store for every product. But if you have a robust inventory, with multiple categories per product range, adding a new store might be a good idea.
For example, if you are a store that sells a vast array of workout supplements and you have a fleshed-out vegan range, you could instead open a new store for your vegan supplements. Create a vegan supplement store for vegan consumers and dedicate your branding toward this.
Challenges of running multiple Shopify stores
While running multiple stores on Shopify has the potential to grow your business exponentially, it’s important to evaluate the challenges and whether or not you actually need to sell in multiple stores.
The biggest determiner is your store size. If you are running a successful store with a big budget and a massive catalog of products, then running multiple stores might be a good idea for you.
If you want to partake in the benefits we mentioned above and have the money to experiment as you please, then continue. You can always close your Shopify store if things don’t work out in your favor.
But if you don’t have the budget or the workforce to manage the sales, inventory, and customer load that will come with multiple stores, then rather stick with your current setup.
If you want something fresh or want custom features that improve your store, you can always submit a task with a Shopify developer or designer. You don’t need to go straight to multi-store selling to make a positive and actionable change for your business.
How to add another store to Shopify
Now that you can go into Shopify multi-store ownership with your eyes open, let’s cover how to add another store to Shopify.
Step 1: Open a Shopify store
Sign up to Shopify and register your store. To set up your account, you will need an email address and a password.
If you already have a Shopify store, chances are you know how to complete this step. Like with your previous store, carry out the Shopify registration process by following the easy prompts.
The only thing to note is to use the same email as you used for your first store.
Shopify will pick up on the duplicate email and will configure your settings to connect the two accounts. It won’t make you able to run both stores from one dashboard but it will allow you to easily switch between your stores.
It will also ensure that all your account information is still sent to the same email account. You can then just filter the email notifications according to the store name.
Step 2: Customise your new Shopify store
- After you have registered your store, you will need to choose a name for your store. Remember to consider how you want this store to be different and how and if you want it to be very visibly attached to your brand. If yes, make sure it is clear to visitors. Also, take into consideration language barriers and your target audience.
When you register a store with Shopify, you will be given a free domain. This domain name will always be associated with your store and will be your merchant-facing URL.
But store owners are encouraged to move away from the generic default one and to change the Shopify domain name that is customer-facing. This builds brand credibility.
- Next, you will be asked a few questions regarding your business. Answer these questions and follow the prompts to set up your account as well as configure settings that manage tax and shipping.
- Once this is done, you can start to build your store. Add pages, find the Shopify URL and change the URL from the generic default, add products to your store that fit with your target audience and/or region, and customize it with Shopify themes.
Step 3: Optimise your store for your target audience
As discussed above, be sure to consider the region you are selling in and the audience you want to sell to. It will greatly affect your product choices when finishing up your store and getting ready to launch it.
Branding and inventory
You might have to change your inventory up a little. To fit in better with the local customer base or the interests of your target audience.
Even if your brand and original products are very sought after and internationally recognized, you will need to make changes.
Even a fully established brand like KFC changes up its menu according to the regions they are selling in. The KFC products they sell to their American customers are not the same as the ones they sell to their French customers. While their product – fried chicken – stays the same, it is combined with variations that cater to the locals.
SEO and marketing
The Search Engine Optimization you have to manage for each of your stores will be different according to your end goals. If you are selling in the United States, you can’t use the same keywords or related terms in South Korea.
This will take some trial and error but with extensive research on your new audience and their search and purchase habits, you should be able to guide this change in a beneficial direction.
Use analytics tools, like Google Analytics, to read your audience’s response to these changes, and adjust accordingly.
Step 4: Repeat as many times as you want.
Repeat the above steps with every store you want to create, making sure to customize the shopping experience with your intended goal in mind.
You can still use the same email address and switch between the stores from that one point.
How to manage multiple Shopify stores
To grow like Shopify’s top brands, store owners need to take advantage of the features that come with owning a Shopify store; from smaller, basic changes like editing the “powered by Shopify” tag and changing your store name to better match your brand, to bigger ones like owning multiple stores.
But as amazing as managing a multi-store sound, it does come with its own set of new and exciting challenges. Especially when you find yourself faced with double, sometimes even triple, the previous amount of work and less time.
That is why we want to offer you some tips on how to manage multiple Shopify stores and get the most out of your Shopify experience.
Manage inventory with PIM
Because you will be running more than one store, each with its own inventory, sales, orders, deliveries, coupons, etc, you will need to create a system that can manage all of this in one place.
Project inventory management (PIM) will gather all your store data and create an overview that condenses the information and makes it easier to understand and manage. It will also display it all in one place, usually with a dashboard that lets you navigate and filter inventory.
While it might be difficult to find a management system that lets you manage every aspect of your multi-store e-commerce endeavor, Shopify’s app store offers some very good contenders.
Of these, Multi Admin Multi Store Sync and Syncio might be the closest to perfect for your store management needs.
Manage customer support
Managing customer support can be just as hard, if not harder, than inventory management. With more customer comes more customer service issues that you can not afford to neglect.
With a customer management system or a help desk app, you can bring all of these customers’ calls to one place. Your goal is to find a system that will bring all data, from live chat customer concerns to email ones to one place.
While it might not be able to answer each of these customers on your behalf, having this management system will provide much-needed organization. With this, you will be able to keep track of customer complaints, refunds, returns, and frequently asked questions.
Like with the PIM, Shopify’s app store offers a few very helpful help desk apps. Some of the best ones are Reamaze and Gorgias.
Overcome language barriers with translation apps
If you are selling in different countries, having a store that is in the local language is a must. Not only will it make them more comfortable with your product but it will also endear them to your brand.
It’s a great way to show your store’s care and dedication to providing products and services they can enjoy without having to struggle.
It doesn’t have to be a difficult process. Modern software is sophisticated enough to not only pick up on the local language but to translate it in the time it takes for your store’s page to load.
You will want software that can pick up the regional language, adjust accordingly, and do this all while still keeping SEO in mind. As an added benefit, it might also be good to have an option that lets users manually choose the language of the store they are visiting.
Langify and Weglot are two prominent translation app contenders on the Shopify app store.
Growing your business might feel like risky business, but with the above steps, you will be able to open your new store and approach owning multiple Shopify stores smartly. You will also be able to effectively plan your management of such a big endeavor and improve your chances of success.
Expand your store’s reach, create personalized stores that locals and target audiences find enjoyable but familiar, and increase your revenue, and, ultimately, your profit.
Did you find our blog helpful? Then consider checking other guides:
- What is the best new Shopify theme for your store in 2022?
- The best Shopify theme for mobile for business growth in 2022
- What is a Shopify theme?
- How to upload a Shopify theme (full guide)
- How to update your Shopify theme (without losing anything)
- How to edit your Shopify theme (step-by-step guide)
- How to do a Shopify theme export (start-to-finish guide)
- WordPress to Shopify migration: everything you need to know
- Shopify Squarespace integration: a complete guide
- Walmart Shopify integration (ultimate guide)
- Shopify Etsy integration (complete 2022 guide)
- Shopify theme translation: the ultimate guide
- How to change your Shopify theme: 2022 guide
- How to reset your Shopify theme (comprehensive guide)
- How to delete your current theme on Shopify: a step-by-step guide