How to Grow Your eCommerce Business Using Social Media
Social media has become a goldmine for eCommerce businesses today. If you’re not using social media to grow your Shopify store or your local brand, you’re missing out on engaging with 3.78 billion monthly social media users.
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According to the latest insights by Sprout Social, 91% of people check out a brand’s website or digital app after following them on social media.
And it doesn’t end here!
The same report claims, 89% of the people make a purchase while 85% recommend the same brand in their social circle.
Would you still want to neglect social media when you know it can bring in greater revenue, improved customer experiences, and higher customer retention rates?
But be aware that social media can make or break a brand. You must know how to improve customer experiences and increase sales. In the below guide, let’s look at 10 strategies that will help you grow your eCommerce business and promote Shopify stores using social media.
Create Shareable and Engaging Content
Social media is about sharing and engaging with content. To attract customers and followers, you need to create both shareable and engaging content. This means you’ll have to include visually appealing images, videos, infographics, along text-based posts.
You’ll also need to use language that is easy to understand and enjoyable. Use humor, wit, and sarcasm to make your posts more enticing.
One of the best examples of sharable and engaging content is memes. Memes are funny, easy to understand, and quickly go viral. You can use memes to promote your products or services.
Today, many high-end brands leverage meme marketing to connect with their customers. For instance, check this strategy from Diamond Express Travel:
They used this well-known meme to showcase their service. When users see the meme, they are more likely to share it with their friends, ultimately promoting Diamond Express Travel on different social channels.
Harness the Power of User-Generated Content
User-generated content has taken the online world by storm in recent times. Campaigns with UGC can boost 29% more website conversion than campaigns without it.
When you publish user-generated content on your social media pages, you’re tapping into an audience that was drawn to your products or services for a reason. These customers love sharing their experiences with others and are likely to be more vocal about your brand on social media.
UGC can come in many formats, such as customer reviews, photos, videos, and GIFs. If you can get other users to promote your products for you, you’ll have a greater chance of growing your online store. The biggest benefit is that this strategy hardly requires you to spend a dime.
How does it work?
Social media algorithms prioritize posts from users over business pages. This means more people will see the post and get to know your brand, products, and services.
You can then use this momentum to earn a follower base and engage with them through social media ads, which we’ll discuss later in this post.
For instance, Apple launched a campaign, #ShotOniPhone through which they encouraged users to share their iPhone-captured photos on social media.
Users loved the idea, and today, this hashtag has more than 23 million posts on Instagram alone. It has been a huge success for Apple’s brand engagement and awareness.
Here are some tips to get user-generated content for your eCommerce business:
- Run contests and giveaways that require users to share their experiences.
- Create a hashtag for your brand, event, or products and ask users to use it in their posts in exchange for their chance to win a loyalty gift.
- Offer rewards in exchange for reviews.
- Ask questions about how your products have improved the users’ lives or solved their problems.
Paid Advertising for Ecommerce Business
Facebook ads for eCommerce are one of the best ways to get traffic to your site. According to the latest insights, the average consumer clicks on 8 ads per month. This shows that your prospects are online; hence you can get in touch with them through paid ads.
The best part is that you can start small with just a few bucks, so there’s no risk involved. The key to success with paid advertising is testing different platforms and finding the ones that work best for your business. Once you’ve identified a platform, refine your campaign and budget accordingly.
Diversify Your Marketing Campaigns
When attracting your audience on social media, try out different marketing campaigns, especially if you target specific age groups. You can use a mix of marketing strategies to reach your target market and engage them without sounding salesy.
For instance, elo is an excellent Shopify clothing brand. They target all age groups and genders.
Their campaigns utilize mixed marketing, a combination of user-generated content and memes marketing.
Check their recent post that targets moms of newborn kids: A baby wrapped in a swaddle will surely attract moms and dads.
Another post from elo is utilizing user-generated content to boost their reach:
Check this post, see how they use memes marketing, and ask followers to tag their friends in the post with a link to their website in the main bar.
Though the meme has nothing to do with the brand, they understand their audience and boost engagement.
The idea is, being a Shopify store, you should know how to promote your Shopify store among the target audience.
Elo’s diverse marketing and out-of-the-box ideas have made them one of their country’s most popular clothing brands.
There must be diversity in the type of content you post, the tone of your voice, and the way you interact with followers.
Use High-Quality Visuals
High-quality visuals are among the crucial elements of an eCommerce business. They will help you stand out from the competition and make people want to learn more about your products.
Every consumer comes across hundreds of images and videos on social media every day. So, how would you make sure they notice your brand?
The answer is creating visuals that capture their attention and hook them to stop scrolling. For instance, if you follow Nike on Instagram, you know they share the highest quality of visuals that hardly anyone can ignore.
But not every business has a long budget to hire photographers and capture such high-quality images that will make their brand stand out. One of the best solutions for this is to utilize sites that offer stock photos at affordable prices. Stock photos are professional, high-quality images that you can find in any category.
Take Advantage of Trending Topics
The beauty of social media is that it changes every day. What was popular yesterday may not be popular today. So, you need to learn how to take advantage of new trends and topics that will help you attract more followers.
A great example would be Khaby Lame – a video creator who became the second most followed Tik Tok star with his funny and creative reactions.
Many businesses use the image of this trending creator to their advantage and showcase funny ads to create attention.
For instance, check this post from Moboroid:
That’s just one example, but hundreds of Shopify stores and retail businesses use this strategy and share similar posts with their followers.
Use Chatbots to Improve Communication with Customers
Modern eCommerce businesses utilize chatbots to improve communication and make customers more satisfied. Chatbots allow you to increase customer satisfaction, lead them through purchase or clarify any doubts they may have.
Today, you can create personalized templates for messenger bots and connect with your audience uniquely.
For instance, check this bot strategy from Clever Messenger:
Did you see it? How they personalize every response based on the name of the specific user. Wouldn’t you talk about this in your social circle if you get such a response on social media from your favorite Shopify store?
That’s how you provide out-of-the-box customer service to your customers and increase satisfaction.
Leverage Influencers Marketing
Nothing has benefited online businesses more than influencer marketing. Enterprises are leveraging the power of influencers to promote their products and services on social media platforms.
According to the latest insights, 70% of teens and more than 50% of women trust social media influencers for their purchasing decisions.
What’s more: 51% of digital marketers say influencer marketing helped them acquire customers
This is where you can use influencers to help promote your Shopify store. All you need to do is identify the right influencers and connect with them.
Several tools such as BuzzSumo are available to help you identify the most popular influencers in your niche.
Once you’ve discovered them, reach out to them and get their feedback for your products or services. This way, you can use the influencers’ network to get in touch with millions of potential buyers.
Using social media for your online business is about creativity, knowledge, and understanding how to stay ahead of trends. It’s also about utilizing different types of marketing to reach a wider audience and attract more followers.
You don’t need dozens of marketing strategies to connect with the potential customers out there. All you need to do is identify the proper social channels and follow this guide to grow your e-commerce business using social media.
Keep all of these in mind, and you’re guaranteed to generate more traffic and boost eCommerce sales.