Shopify blog themes
Over the last few years, businesses have increasingly realized how important it is to have a blog on their websites. But, they often need assistance with setting up a suitable theme and blog section. This is where Shopify blog themes come in.
Posted 1 month ago by Jonathan Kennedy
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While the theme of your store and blog page might seem secondary in importance to the actual content featured, this is not the case. You need a good theme to lay the foundation of the page, draw people in and keep them engaged enough to read further.
There are many themes with well-laid-out blog pages that businesses can choose from. It is key to select one that you feel represents your business well, is easy to use, and matches the topics you feature.
In this article, we’ll help you choose the themes with the best blog sections for your Shopify store.
Best Shopify themes for blogs
Using the blog on your Shopify store is a fantastic way to market your product and services. You can also offer your consumers content that is relevant and useful to them.
Blogs give you a chance to showcase your expertise and industry knowledge in more detail beyond just the product pages. They boost your website’s SEO, have the potential to improve the sales of your product or service, and can build your brand reputation as a leader in that area.
All Shopify themes have a blog section. But not all of them are as good as the ones we have listed here. So without further ado, here are the best options for your blog.
The theme offers three high-quality styles to choose from. Out of the box, there’s no need to change or edit much to get a great aesthetic for your store and blog.
Broadcast is perfect for running a blog, as it allows Disqus comments on your posts.
This allows users, and potential customers, to interact with your content, giving their thoughts, opinions, and contributions.
It is the ideal theme for businesses selling high-tech or trendy products that are simple in design, as the modern and classic theme lends to this overall aesthetic. It also works well for exclusive, bespoke services to send a message of luxury and quality to consumers.
Minimal tells you all you need to know in the name. If you are looking for a clean, fuss-free page, this is the one you are looking for.
If you have a wonderful product to showcase or a story to tell, you do not want to distract from this with cluttered site pages. This is where Minimal comes in.
The theme has three options: Vintage, Fashion, and Modern. Vintage is the best choice for blogs, as it features a blog section on the homepage.
This makes it easy for users to find and access the blog posts and content, giving it an advantage over themes where the blog link is embedded in a menu somewhere. Having easy access will increase views and engagement on the posts, which will, in turn, increase brand awareness and product sales.
This is one of the best free Shopify themes for high-end fashion and beauty products, one-of-a-kind collectibles, or even luxury services.
Impulse is a theme that will make your site stand out from the crowd in the best way possible.
The blog page articles are optimized for readability with a clear and simple design, and it is easy for users to comment and interact.
Having a direct and easy-to-navigate link between posts and products will increase views on blog posts and subsequent product conversion rates.
The design is unique yet classy, with a modern look. This will be suitable for technological products, or futuristic services, as it fits in well with a new-age feel.
This is also one of the best Shopify themes for mobile. All themes are mobile-friendly to an extent, but this one has a simplistic design that converts well to an easy-to-use mobile experience. This makes it even easier for customers to catch up on your latest blog posts during their commute, at the gym, or anywhere else with little to no hassle
If you want a store to use images to draw in customers and keep them interested, the Retina theme is ideal.
Retina is a great theme option if you want a blog page that has a heavier focus on larger images. Its layout puts your images front and center, which means you can really capture your readers’ attention from the start.
It’s also optimized for longer-form text sections, though. This means that you can choose whether you want to make images or the writing the center point of each blog post.
This is the best theme for products with an aesthetic appeal, such as sleek technological products or a fun, colorful clothing range.
It is also ideal for services offered in scenic areas, like a resort or lodge, or even an adventure-based experience. Wherever there is a physical appeal to a product or service offering, Retina will help you put your best foot forward with strategically placed images and text.
If you need help with displaying engaging marketing content, Motion is the theme you will want for your business.
This Shopify theme allows for multimedia additions like videos and animations, which is something that will stand out and entertain visitors to your store.
Motion has three options to choose from: Classic style, Elegant style, and Minimal style. Classic is best for blog pages, as it is designed to make it easier for users to read posts with its clutter-free layout, as well as leave comments.
You can incorporate multimedia features into your blog posts and take them to the next level. These unique additions will attract users and get them engaged in the content, which will do well to promote the brand as well as the products.
This would work well for modern technology products, kids’ products or services, and even interesting food and drink retailers.
Debut, as the name suggests, is a wonderfully simple yet elegant theme. It’s ideal for businesses that want a significant focus on their products and to make a good impression of their brand.
This theme is perfect for blog pages and can be customized to a layout of your liking.
You could opt for a list view of posts, or even a grid view, depending on how you would like them to appear to users. The upside of a grid view is that the user can see a larger number of posts simultaneously, which makes the browsing experience easier.
You can also add filters to your blog page, making it simpler for users to find the content they are looking for. This is helpful if a user wants to find content on a specific product or service in order to make an informed buying decision.
The theme is easy to implement and work with and is one of the fastest Shopify themes. It is a good option for those with little experience in websites and works well if you’re finding your feet before creating something more complex.
In addition to providing a straightforward platform to showcase products and services, it adapts well to any device such as a mobile phone, laptop, and tablet. This way, reading blog posts is possible anywhere and at any time.
Prestige is the ultimate theme for high-end luxury brands. Again, the name says it all.
This theme is great if you want to run a blog for your store. It has an elegant design in which to compile posts about products or news and information relevant to the website.
Prestige has a blog page that is easy to format for even the most entry-level store creators. The blog page design is appealing, which attracts users to the content with its high-end features. These include optimized editorial content, visual storytelling elements, support for physical stores, cart notes, press coverage, animations, and high-resolution images.
This theme works well for fashion and beauty businesses, and health products. However, just about any luxury item will fit in well with this theme.
Do not let this deter you if you are not selling a luxury product, though. You can certainly use this to up the profile of what you are selling, and even create an upmarket feel to an affordable product that will emphasize good quality, just at a lower price.
For those who wonder whether paid Shopify themes are worth it, Prestige proves that it absolutely is worth the money.
Parallax is a theme that will make your website stand out with a unique user experience.
This theme is highly visual, so it works well for a blog page featuring posts that incorporate imagery alongside text content. This is perfect for product posts, as you can utilize images and videos to support the information provided.
Image-rich blog posts are a fantastic way to get users to read your content. It is an opportunity to showcase products in an organic way, to convince users that your product is worthy of purchasing.
Linking the products within these posts will then easily enable users to click through and hit the ‘buy’ button.
The theme is best suited to businesses with many products to offer and showcase, as it works well with larger catalogs. This can be fashion and clothing businesses, beauty products, and so on.
It allows for animations on the site pages, which is eye-catching and keeps users engaged and likely to revisit. It is also a Shopify theme with a video header.
Brooklyn is a theme as classic as they come. You cannot go wrong with this one.
This is the go-to for businesses looking to boost their brand image and become a name that people know and recognize.
This theme is ideal for creating a simple and easy-to-navigate blog page. The clutter-free design means that it is easier for users to read through the content and find what they are looking for.
With the minimalistic design, the actual text is the focal point, so it’s important to ensure that you use a font that looks professional and is in line with your brand aesthetic.
The theme is best suited to clothing businesses but can work well with other product types, too. It showcases products optimally but also reinforces the brand image throughout the site and in every step of the browsing process.
This is ideal for newer brands that are not as well-known yet. It is a good start in building brand awareness and imprinting the name and aesthetic into the minds of consumers so that you are also creating a loyal customer base along the way.
Why it’s important to find a Shopify theme with a good blog setup
Finding a Shopify theme with a good blog setup is important. Giving users an enjoyable experience on your blog will make it easier to bring in readers and convert them to customers.
You want your blog pages to be consistent with your store and brand. When a user clicks in, they need to be able to navigate a simple, understandable page that makes the topic and content of each post as clear as possible.
If you can’t quite find a theme that matches what you want for your blog’s style, though, there’s no need to worry. You can always contact a professional design company, like HeyCarson, to personalize a Shopify theme for you.
There are many themes to choose from for your Shopify store’s blog. The best option for you will depend on the type of products you sell, your marketing and brand strategy, and the content you publish.
When it comes to design, simpler is usually better. Several Shopify themes follow this, with clean, minimalistic styles that amplify the products you are showcasing rather than overshadow them.
Blogs need to be clear and easy to navigate, so a clutter-free theme is imperative. The focus should be drawn to the image and text and not too many elements around it. This way, customers are more likely to read the posts and then click through to the products from there. This means that sales are optimized as much as possible.
Did you find our blog helpful? Then consider checking other guides:
- What is a Shopify theme?
- How to change your Shopify theme: 2022 guide
- How to update your Shopify theme (without losing anything)
- How to edit your Shopify theme (step-by-step guide)
- How to delete your current theme on Shopify: a step-by-step guide
- What are the most popular Shopify themes and why?
- Best Shopify themes for digital products and features to look for
- Why a higher-priced Shopify theme can be key to your store’s success
- Quick tip: how to audit Shopify themes performance with Google Lighthouse
- What to consider when choosing a theme for your Shopify store
- Optimizing your Shopify store loading speed
- How to optimize Shopify page loading speed in 5 simple steps
- Amp for Shopify – boost mobile SEO and page speed with accelerated mobile pages
- 5 Shopify order fulfillment strategies to fast-track your business growth
- Carson’s 10 golden rules of fast and easy Shopify support