Shopify: Change your logo in 3 easy steps

Logos are extremely important for your Shopify store’s success. Choosing the right logo and a matching brand style is a great way to establish your brand, gain customer loyalty, and draw in new consumers. 

Posted 1 month ago by Jonathan Kennedy

But changing the logo can be a little confusing if you’ve never done it before. Luckily, Shopify themes come with powerful customization options, including an easy logo management interface. 

Without further ado, let’s show you how to change your logo on Shopify and how to add one if you haven’t yet. 

Why is a logo important for your Shopify business? 

Many smaller Shopify businesses leave logos from their business planning, even though any successful business or marketing individual will tell you it’s essential for success. But why is it so important? 

As a quick test, think of some of the biggest brands in the world: Apple, Microsoft, Google, and Nike. Now think of their logos. 

Each of these major brands has an immediately recognizable brand logo. When we see these logos, we know the products are backed by a reputation we can trust. But more than trust, logos are essential to establishing a successful brand in an ever-growing global market. Here’s why. 

First impressions

Most often, the Shopify logo is the first impression a customer has of the store. It’s on the store header and announces your brand.

If your logo establishes interest in the customer, the customer will stay. They’ll browse your catalog, buy a product, and hopefully come back for more in the future. 

They’ll also remember the logo down the road. If they liked your product and see it in the future, they’ll remember the experience associated with your logo and buy again. Repeat this a few times and you’ve got yourself a loyal, repeat customer. 

Brand identity and uniqueness

An effective logo is a quick introduction to your products or what makes you different. It helps clients understand what you are selling and your aesthetic or unique appeal. 

If you are selling luxury products, a luxury logo establishes that association with the buyer. They then know they are at the right place. 

It also helps your brand stand out. No matter what niche you’re in, you’ll have competitors. The logo and brand image will help you stand out from the crowd. We know it sounds basic but consumer love brands that look good. 

Grabs and holds the attention of the consumer

We all know the time a store has to grab and hold a customer’s attention is very short. In fact, most brands have between 3 to 10 seconds to convey their brand message and hook a potential client to their store. 

A logo helps with the process. Instead of having a bold block of text describing your business mission, you showcase your logo. 

A good logo conveys the company message and makes for a great accompaniment to the company name. That’s all you need to establish that initial connection which then hopefully turns into a sale. 

Establish brand loyalty

As mentioned earlier, great logos are immediately recognizable. If you have an established brand or hope to create one, the logo will signal your reputation to customers. People who see your logo will know it can be trusted. 

But it also helps establish brand loyalty. Big brands put their logo on all their products. Many people choose these products because they hold a special significance to the logo and the brand. Having that symbol becomes a point of pride. 

To them, there is nothing better. The message wouldn’t work as well if it wasn’t backed by a clearly thought-out and maintained logo and image. 

How to change a logo on Shopify

Step 1: Log in to Shopify

First, log in to your Shopify account with your unique login details. This will take you to the store backend where you can make powerful edits like changing the favicon or changing the image aspect ratio on Shopify. 

Step 2: Go to the Customize section

• On the Shopify Merchant Dashboard, head to the left-hand side menu. Scroll down and click on the Online Store option. 
• Under the Online Store dropdown, click on the Themes tab. This will take you to the themes library, where you can choose a new theme and check the Debut Shopify theme image sizes. 
• Next, go to your published Shopify theme. This is the theme that is currently running in your store. 
• To the right of the theme, next to the Actions button, click on the Customize button. 

Step 3: Manage your Shopify logo

• The new page will be your theme customization page. Click on the Header option to the left of the page. Here you can change the Shopify home page banner image size and export Shopify product images. 
• Under the header section, you will find two options: Logo and Home Page Logo. Use the Select button to import the Logo Image for your whole store. Use the Home Page Logo option to choose the front page logo and change the Shopify banner image. 
• After you choose Select, choose the image you want to upload as your logo or change your pre-existing one.
• When you have chosen your preferred logo, scroll to the bottom of the page until you find the Custom Logo Width button. Toggle this setting until it’s your preferred size. 
• Finally, click Save to save your logo to your store. 

When you have finished, refresh your store. Check that the logo is the correct one and the correct size. 

Conclusion

Without a memorable logo, your Shopify store runs the risk of disappearing into the background. Fortunately, this guide will help you add a logo or change it for a better one. Quickly and easily elevate your store and start establishing your brand today. 
If you’re serious about converting leads into sales and improving your store’s performance with more than just your logo, submit a task today for professional web design and development features.