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Top 11 benefits of Shopify

Top 11 benefits of Shopify

There are a lot of eCommerce platforms available for start-up businesses to choose from. This can make the process of choosing which platform is best for you a bit of a challenge.

If this is something that you can relate to, you’ve come to the right place. 

It’s no secret that Shopify is one of the leading eCommerce platforms out there. But, is it the right platform for you? 

In this article, we’ll be discussing the benefits of Shopify. We’ll also go over what you can get out of it, and hopefully help you decide whether it’s the right platform for your business.

What are the benefits of Shopify?

advantage of shopify

Set up is quick and easy 

Shopify offers an exceptionally quick and easy store setup and account creation. You don’t need to have any advanced technical skills at all, and you definitely don’t need to be a professional coder in order to figure out how to create a landing page on Shopify.

All of the features are ordered logically and it makes use and set up very user-friendly. The prompts provided at setup also make publishing your Shopify store and figuring out how to make it live easy.

On top of all this, Shopify provides you with videos and documents to guide you along the way.

So, if you are struggling with the slightly more advanced aspects such as setting up forwarding for custom Shopify domain emails, or adding a collection page on Shopify, there is no need to worry. Shopify will have your back with its detailed guides and videos. 

CTA - your go to shopify partner

Amazing customer support 

Shopify’s customer support is one of the best out there. They have experts on hand for you 24/7 who are efficient in guiding you and sorting out any problems that you may be experiencing. 

These experts are available via live chat, email, or telephone. They are ready to answer your questions whenever you need them, so you will never be stranded in times of emergency. 

To add to this, there is something called the “Shopify Help Center”, which has an abundance of helpful documents that can guide you if you have any queries or uncertainties. 

Easy-to-customize

Shopify themes are plentiful and highly customizable. This is a massive benefit, as many eCommerce platforms don’t give you the option to do much editing when it comes to the visuals of your store. 

shopify advantages

The look of your store is the first thing that is going to attract people and potentially generate and secure sales. 

Shopify is a versatile platform, and its customization options allow businesses to personalize their stores to meet the needs and identity of the company. 

Even though Shopify is easy to customize, not everyone has a knack for customizing themes. Plus, some themes may not have the exact features or customization options that you want. 

If any of these scenarios are the case, why not submit a task with a professional developer, like us, to help you make anything possible? 

Lastly, Shopify also allows its customers to create their own personalized coupons, shipping methods, payment gateways, sale notifications, and so much more. 

These aspects can be changed and customized at any time. 

Aesthetically appealing themes

Shopify stores, when they have been customized properly, look good. The Shopify platform offers professional-looking templates that are unique and aesthetically pleasing. 

Having a professional and visually pleasing store is one of the best ways to attract and capture customers. 

To put it frankly, customers are unlikely to buy from a store that looks ugly and unprofessional. So, the fact that Shopify offers such professional and beautiful themes really works for your benefit. 

Powerful search engine optimization and marketing tools 

benefits of using shopify

Search engine optimization, also known as SEO, is a big part of selling products online. If you have good SEO tools, this will help you reach more potential customers and gain a competitive advantage. 

Having a store that looks amazing is important, but if no one sees it, then what’s the use? This is why effective SEO and marketing tools are a must, and exactly why these features on Shopify are so useful. 

Shopify’s SEO tools help your website to be ranked higher using clean code. 

Shopify also provides you with an extensive range of marketing tools. These tools include email marketing, social media (find out how to add social media icons to your Shopify here), and analytics insights to monitor your store’s performance and how effective your marketing techniques are. 

Additionally, there is a marketing tool that Shopify developed called Kit. In essence, Kit is a virtual employee that focuses on marketing your business.

Kit automatically creates Facebook and Instagram ads. It uses AI power to make these ad campaigns and potentially generate sales. 

Store owners are able to set their business goals and targets with Kit, and Kit will take all of the steps it possibly can to help you reach those goals and targets. 

what are the benefits of shopify

Kit can also help to analyze data, trends, and performance reports to see where your SEO and marketing need to be improved. And, the best part is that Kit is completely free.  

Lastly, you can add meta tags to Shopify. Meta tags are very important when it comes to your SEO strategy as they influence how your website appears in search engine results pages. This leads to determining how many potential customers are inclined to click on your website. 

Secure and reliable 

Shopify is extremely secure and reliable. This is essential for an eCommerce store because eCommerce stores tend to deal with very sensitive and confidential information, such as personal and financial details.

On Shopify, store owners can activate SSL certificates that encrypt any and all data that passes through their Shopify store on their secure connection. 

On top of this, Shopify also takes care of PCI compliance, which is something that is necessary when you deal with your customers’ credit cards. 

Besides having reliable security, eCommerce stores also need to be reliable in terms of always being online and accessible.  

This is one of the largest benefits of having an eCommerce store hosted by Shopify. Shopify deals with all of the maintenance, services, and upgrades of your store and website. They make sure that your site is always running and that your shopping cart is always available so that you don’t have to. 

Powering your store through Shopify results in fewer security and reliability issues. It makes the lives of Shopify store owners way easier, and also ensures clients that your eCommerce store is reliable and secure. 

Shopify is mobile-friendly 

benefit of shopify

A lot more online shopping is done off of smartphones rather than computers these days. This makes having a store that is mobile-friendly essential. 

All of Shopify’s themes are optimized for mobile use, and Shopify has also included a built-in mobile commerce shopping cart. This means that your Shopify store will look great on any smartphone, and it allows customers to browse and shop on their phones whenever they please. 

Additionally, Shopify has developed apps that allow you to edit and manage your store from your phone whenever you need to, no matter where you are. These apps are free and are compatible with both Apple and Android operating systems. 

You can recover abandoned carts

Studies have been done that show almost 70% of customers tend to abandon their shopping carts before they make a purchase. This is one of the leading causes of dips in sales, regardless of what the reason for abandonment was. 

To combat this, Shopify has created a feature where they send customers an email to remind them about the items in their abandoned cart.

This is a simple and easy way that has the potential to bring in a lot more income for a lot of stores. 

It is very easy to access this feature, too. All that shop owners need to do is make their way to the “Orders” section in their Shopify store, and select “Abandoned Checkout”. From there you can enable this feature and make life a lot easier for yourself.   

Minimal startup costs

shopify features and benefits

The start-up costs for Shopify can be very low. There is an assortment of different plans that you can choose from that have different monthly fees. 

These monthly fees start from $29 for the basic plan and range up to $299 for the advanced plan. And while the $299 might be a hefty fee to pay every month, if you choose to start with the $29 option, it is a very affordable fee to have to pay.

It is easy to connect a domain to Shopify

If you started your eCommerce store on another platform before moving to Shopify, or you decided to buy a domain from a third-party supplier, you would naturally want to add this domain to your Shopify store.

Luckily, Shopify makes this easy. 

This is a great benefit, especially considering domain transferral or connection can be complicated with other eCommerce platforms.

Shopify app store

The Shopify app store is one of the most beneficial aspects of Shopify. Their app store has over 8800 different apps available. 

So, as you can imagine, there is an app for everything that you could need. 

For example, you can do things like create loyalty programs, add reviews, create customer wishlists, integrate accounting software, make shipping programs, and enhance your marketing.

what're the benefits of shopify

These are just to name a few. There are so many apps that can enhance the functioning of your shop.

Conclusion

As you can see, basing your business on Shopify has many benefits that can boost your business, and its sales, in many ways. 

One thing that is important to remember is that no matter how good Shopify is, you need to make sure that you design your store so that it is appealing and professional looking. Even though Shopify guides you on how to do this, it can still be a difficult task. 
So, if it is something that you are struggling with, we recommend getting the help of professionals. That way, you can make the most out of Shopify and all of its benefits.

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