Who uses Shopify? (biggest companies on the platform)
Shopify is a massive e-commerce platform that hosts a variety of international stores. But because of the customization that comes with individual branding and Shopify themes, it can be hard to tell which businesses use the platform.
Posted 5 months ago by Jonathan Kennedy
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That’s why, today, we’ll cover who uses Shopify and list some of the biggest companies that use the platform. Some might shock you; many of these companies are massive brands that are globally recognized.
And we’ll cover why, out of all the e-commerce platforms out there, these big brands choose Shopify for their e-commerce needs.
Do big companies use Shopify?
Yes, big brands use Shopify. In fact, there are a surprisingly large number of big brands on there.
Many of Shopify’s top earners have massive market values with the majority of them hitting far more than $1 billion. Some of these big brands have such success with their venture that they later start multiple Shopify stores, a few of which we’ll mention below, and continue to grow their reach with the platform.
So if you found yourself considering canceling your Shopify plan because you weren’t sure about your chances of success, don’t. With all the benefits that come from using Shopify combined with marketing and SEO research, you could also find yourself earning a sizable e-commerce income.
Why are big brands on Shopify?
Shopify is a leading e-commerce giant that was already a dominating force before the Covid-19 pandemic hit. But then quarantine forced everyone into their homes and stores to close. Online shopping skyrocketed and Shopify went from an e-commerce competitor to an e-commerce leader.
Since 2020, e-commerce and Shopify have grown, as many corporations and smaller businesses took advantage of Shopify’s amazing platform.
Easy to use
Shopify’s ease of use might not seem like something a big, multi-million dollar company would worry about. This is especially true when ease-of-use usually also translates into basic shopping capabilities.
But Shopify’s ease of use is the exact opposite. With their varying payment plans, users can have access to extremely powerful e-commerce features at their price point.
With Shopify, e-commerce is made easy but remains powerful, giving big merchants the chance to focus on marketing, selling, and making a profit, instead of trying to figure out a platform that is way harder than it needs to be.
Merchants also have access to the global market with Shopify. It’s extremely easy to sell internationally, as Shopify works our tax, shipping, and more according to region. So while a certain region might need a business license to sell on Shopify, there are very few other obstacles when using Shopify.
A diverse range of apps and features
Shopify has a massive app store that lets merchants edit and/or improve pretty much every aspect of their store. Users can manage everything from shipping, social media, customer service, and edit features like the URL and change the Shopify domain name,
They also offer over 1,500 themes available, each with its own features that users can choose from to help build and develop their brand. Users can also submit a task for custom features for their store.
Whatever it is, users are in complete control and can launch fully functioning stores in almost no time. And as you will read below, many of these brands needed a powerful platform that was ready to run without delay.
Marketing, SEO, and scalability
Besides the features above, Shopify also offers users marketing and SEO features that surpass many other e-commerce platforms. For brands who want to grow their business and expand, this makes Shopify a sure option.
Shopify’s software is built with SEO in mind and gives merchants access to these functions. You can build product collections that have SEO-optimized product descriptions and use meta tags.
Combine this functionality with a marketing team that knows how to optimize for search engines and who can work with social media algorithms, and you could see extreme growth in a short amount of time.
This scalability is great for big corporations but also smaller merchants. It’s what makes Shopify a top choice for all sorts of stores, no matter the size.
Easy cross-channel selling
Shopify understands its users’ need to grow. Cross-channel selling and marketing make connecting to other hubs like Facebook, Pinterest, and Etsy very easy. Users can endlessly expand their reach and continue to grow their store with Shopify.
Biggest companies that use Shopify
KKW, soon to be relaunched, is run by celebrity Kim Kardashian and was officially launched in 2017. The billionaire reality star launched her store with a few makeup products and had a resounding success.
The company has a market value of over $1 billion with items regularly selling out within minutes. The relaunch is likely to combine all her stores into one platform for easier shopping.
Another company owned by Kim Kardashian, Skims launched in 2018 with a range of shapewear and underwear. It was co-founded with Jene Grede and the brand focuses on body positivity by providing inclusive sizing options.
The store also sells a variety of loungewear in Kim’s signature style. They have partnered with many influencers as well as Nordstorm and Fendi. Skims also provided their products for the 2020 Tokyo Olympics and will do the same for the 2022 Winter Olympics.
As of January 2022, Skims is valued at over $3.2 billion.
In 2015, Kylie Jenner, the younger sister of Kim Kardashian, launched her lip kits. At the tender age of 18, with her mother Kris Jenner, the young teen soon became a business mogul with her lip kits garnering massive online attention.
As the years have gone by, Kylie Cosmetics evolved on Shopify and branched out to include other makeup products and also includes a skincare line, and a swimwear line. Kylie Cosmetics has a $1.2 billion market value and led to Kylie Jenner being crowned one of the youngest billionaires ever.
While Netflix, the online streaming and production company, has its website and app for streaming purposes, it does use a Shopify store to sell themed apparel and products. Fans are quick to buy merchandise of their favorite shows including The Witcher, Cobra Kai, and Stranger Things on the Netflix Shopify store.
The store was launched in 2021 and after quite some success, more products are scheduled to launch in 2022.
Gymshark is a British fitness, apparel, and accessories brand that was founded in June 2012 by Ben Francis. He started the company as a teenager in his parent’s garage.
Headquartered in Solihull, England, the fitness brand ships around the world, and it is a very well-known international fitness manufacturer. In 2021, Gymshark boasted over 800 employees and a market value of over $1 billion.
Anyone who knows anything about makeup knows that Sephora is the place to be when looking for everything from everyday staples to luxury makeup brands. The French multinational retailer houses more than 340 brands, including Fenty, La Mer, Drunk Elephant, and Sephora.
There are currently over 2,600 brick-and-mortar stores but its presence on Shopify is just as massive. You can buy almost any personal care item on Sephora; nail polish, fragrances, makeup, skincare, etc. In 2019, Sephora make an estimated $10 billion in revenue.
Even if you aren’t an avid reader, chances are you have heard of Penguin Books or the Penguin Classics. And it’s understandable. They are a subsidiary of Penguin Random House, the world’s largest publishing house.
The company was established in 1935 and started by publishing academically minded literature. Penguin Books has easily maintained its top spot in publishing and on Shopify and have an estimated market value of $3.6 billion.
Whole Foods Market
Whole Foods Market is a retail supermarket chain that is owned by behemoth Amazon.com and is headquartered in Austin, Texas. The retail chain markets and sells organic and natural food products in the United States, Canada, and United Kingdom.
Right now, there are over 350 physical stores that fall under the Whole Foods Market banner. They also have a presence on Shopify and brought in over $4 billion in the latter half of 2020.
Fitbit is a San Fransico-based company that was started in 2007 by James Park and Eric Friedman. The wearable fitness trackers were revolutionary and became a big hit, with Fitbit being the first major fitness monitoring wearable tracker.
Now, their accessories encompass a whole range of fitness monitors and activity trackers.
These smartwatches are even able to measure sleep length and quality as well as sleeping oxygen levels. The brand has only grown in recent years with the surge of fitness tracking software and has a market value of around $2 billion.
Kraft Heinz Co.
Like many other companies impacted by the pandemic, Heinz found itself stranded with no way to get its products to its customers. Kraft Heinz Co. signed with Shopify plus not long after the start of the pandemic and never looked back.
It took only seven days before Heinz launched its Shopify store with new purchasing and delivery options for consumers. KHC is one of the biggest companies, not just on Shopify but the world, and has an estimated market cap of $49 billion. The company’s stock also gained by 44.6% in 2021.
Another food brand to gain even more popularity online, Lindt also opened its virtual doors when the pandemic forced physical stores to close. The Swiss chocolatier and confectionary company was founded in 1845 and is known worldwide for its chocolate truffles and chocolate bars.
The Swiss chocolate company has over 14,000 employees and had a revenue of over $4 billion in 2021 and a market cap of $21.9 billion.
Red Bull GmbH
Red Bull GmbH is an Austrian-Thai company that was founded in 1987. The company is mostly known for its energy drink, Red Bull, and the company’s sponsorship of sports teams and events. While the company cannot sell its energy drinks on Shopify, the brand does have a lot of loyal fans that follow the sponsored sporting team and events.
These fans buy merchandise and associated products from the Red Bull store which has led to Red Bull being one of the biggest Shopify sellers. It has an estimated market value of $12 billion.
Hyatt Hotels Corp
Hyatt Hotels is headquartered in Chicago and is a multinational hospitality company. It was founded in 1957 and has a franchise of luxury hotels, resorts, and vacation spots. It’s a global franchise and opened the 1000th hotel in 2021.
In 2020, it had a revenue of $2 billion and a market cap of $8.3 billion.
Anheuser-Busch InBev SA/NV
Anheuser-Busch InBev SA/NV, or AB InBev, is a drink and beer company founded in 2008 and based in Belgium. It is one of the biggest beer companies in the world and brews some of the most popular brands in the world. Some of them include Budweiser, Corona, and Castle beer.
AB InBev has over 600 beer brands that are sold in more than 150 countries. In 2019, their revenue was an astonishing $52 billion.
Nescafe (by Nestle)
In 2016, the Swiss company Nestle wanted to bring its instant coffee to millennial purchasers. To do so, they partnered with Shopify Plus and with only a few weeks to do it, set up their store and launched it.
It was a resounding success with a 2020 revenue of $90.8 billion. While the store is currently offline, Nestle is said to be working on a relaunch and will be partnering with Shopify again.
PepsiCo is a multinational food company that oversees the manufacturing and distribution of its products. They offer a variety of well know foods, snacks, and beverages and have two online stores, one – PantryShop – which is on Shopify.
Here, consumers can buy some of the most well-known brands in the world including Pepsi, Quaker, Frito-Lay, Tropicana, and Gatorade. In 2020, the company had a revenue of over $70 billion.
Hasbro is a multinational conglomerate company that owns trademarks and famous products like My Little Pony and G.I. Joe. The company used to have three separate e-commerce platforms, which could make shopping difficult.
Due to the high volume of shoppers during the holiday season, Comic Con, and other fandom events, the company needed an e-commerce platform that could handle the traffic. They ended up partnering with Shopify and combined all three of their platforms into one.
As of 2021, their revenue was $5 billion.
Tesla is a massive automotive and clean energy company that was founded in 2003 by Elon Musk, Martin Eberhard, JB Straubel, Marc Tarpenning, and Ian Wright. Tesla is one of the fastest-growing companies in the world and also one of the highest earners.
Elon Musk opened the Tesla shop on Shopify, not to sell the cars, but to sell other assorted Tesla gadgets including car chargers, apparel, vehicle accessories, and even Tesla Tequila. In 2020, the company’s revenue was around $31 billion and the market value sits at around $644 billion.
Shopify is an easy-to-use and extremely powerful e-commerce platform and is trusted by over a million merchants. With its SEO and marketing tools, and scalability, it has led to many stores making a huge success of their time with the platform.
And while many of the companies listed above already had established customers, many sellers new to the e-commerce sphere find themselves creating successful and highly profitable online stores with Shopify.
Did you find our blog helpful? Then consider checking other guides:
- How to change Shopify store name
- How to remove powered by Shopify from your store
- What is my Shopify URL? (and how to find it)
- What is a Shopify theme?
- Best Shopify themes
- Shopify free vs paid themes
- Shopify blog themes
- The fastest Shopify themes in 2022
- What is the best new Shopify theme for your store in 2022?
- The best Shopify theme for mobile for business growth in 2022
- How to change your Shopify theme: 2022 guide
- How to upload a Shopify theme (full guide)
- Shopify Etsy integration (complete 2022 guide)
- Transfer from Wix to Shopify in 7 easy steps
- How to integrate Drupal and Shopify in 10 easy steps