We are Underground

I sell size inclusive clothing, gifts, and accessories! I absolutely love this theme. It’s very easy to use and perfect for what I was going for! We launched around 2 years ago and we were using a free theme before we switched to Icon. We’ve never changed the theme from Icon because we love it!

We love everything about the Icon theme! It makes it super easy to sell our products. It fits easily with the aesthetic we were going for. It’s user friendly and we didn’t even need to compare with others because Icon stood out that much. We will honestly never use another theme.

Maybe just making it a bit more accessible to sort by size for fashion. That is the only thing I haven’t quite figured out, but it’s not up to the theme to do that, so it’s definitely not a complaint!

Ocean Spirit is a London based premium swimwear label combining style, simplicity & sustainability. Our swimwear collection is only available online, which helps us to minimise the costs in order to offer quality pieces at an affordable price. We believe in responsible and slow fashion. That's why we won't be introducing a new swimwear collection every season. Instead, we focus on minimalistic and modern pieces that will withstand the test of time. Our premium swimwear will be loved for many seasons to come. As we care about sustainability, we keep limited stock to minimise any potential waste.

I really appreciate the support team. They’re super quick at getting back to me in case of any issues or updates. They often provide support or walk me through steps on how to do things myself. As someone new to e-commerce, I find it super helpful. The team allows me to use additional apps, such as product review apps, which I love.

You could include more template ‘blocks’ would be useful to help stand out from the competitors. At the moment, the theme is quite limited in terms of what can be done.

Business was booming before the economy took a turn for the worse. I’ve still been weathering the storm and pivoting into other avenues for my business. Pop-ups have been able to sustain my business since inflation. I’m still jotting down new ideas and trying to put them into place.

I like the overall experience. It’s a breeze to use very user friendly. I hired someone outside of Shopify to customize it but I’m able to do something’s on my own without paying. I have reached out for support when needed. Keep up the good work and keep the products rolling out.

I don’t have anything additional to add. I’m glad that i chose this theme and will highly recommend to anyone looking for one. Thank you and keep pushing out user friendly themes.