Role:
Founder/Owner
Time spent using this theme:
1-6 months
Revenue range:
USD $500 - $10,000/mo
Recommend this theme:
Very likely
About the Shopify business
Shimmerwood Beverages launched in 2019, producing a line of nonalcoholic CBD-infused seltzers with a goal to make CBD social. We work with local businesses throughout New England to source our premium ingredients, which are a combination of real fruit, handmade cocktail bitters and Full-Spectrum CBD. Our seltzers are crafted with mixology in mind, making every flavor perfect to enjoy straight from the can and used to make truly unique mocktails and cocktails.
Our target market has ranged from 25 year olds all way to 75 year olds. By attending local farmers markets, sponsoring marathon races and wellness workshops, we are aligning Shimmerwood with a wide demographic of people looking for nonalcoholic alternatives. Since our inception, we have distributed Shimmer Seltzer to over 100 stores, restaurants, bars, dispensaries and more throughout New England. Our initial distribution started in Maine and is now expanding down the coast with a goal of entering the New York market.
Describe the experience
This theme was selected after working with an agency that found the theme to fit our needs. Our marketing tactics are heavily in blog content and SEO optimization. Education is a big part of our business given that our product is quite niche and we want customers to fully understand what it is and is not and feel comfortable consuming it. Having a theme that highlights blog content, whether it be educational, mocktail/cocktail recipes, or announcing events we are attending and hosting, the Broadcast theme makes it easy to highlight and link products through these blogs.
Customization and autonomy was key for us when selecting a theme. While we have had a dev team assist with building out a lot of custom options for us, the Broadcast theme has provided a lot of plug and play options, so that moving forward I don't have to always rely on the dev team to make changes and updates.
Support and documentation:
Design and functionality:
Feedback or suggestions for the theme developer
Having customization on the individual sizing of images and fonts for independent blocks. I have had my dev team create custom blocks to give me more flexibility here so that the content comes across cleaner between desktop, tablet and mobile. Having this level of customization is an issue I had with my previous theme as well, so being able to have independent sizing customization would be great to have. Another big issue I am experiencing is speed score for the site. I try to reduce the amount of 3rd party apps I have installed, they're essentially Klaviyo, ReCharge and some social media and accounting services. The current score of my site is ~20 and there are really no easy ways for me to increase my score. Having a developer of the theme who understands all the code of it to provide suggestions and make edits on the backend would be a HUGE help.