About the Shopify business
We make it easy for busy women to celebrate in style with birthday and holiday decorating kits.
It launched ~2.5 years ago.
Our target market is affluent working moms, aged 40-55 yo, who value close relationships with their family and friends.
I've learned a ton, but sales growth has been slow.
Describe the experience
Once I discovered PageFly, I learned that the theme didn't really matter that much.
I selected this theme after my last one (Debut?) was really slow. I set it up myself and have had an expert working on it (awful experience) as well as a freelancer.
Support and documentation:
Design and functionality: