Focal 

We are a 110+ year-old restaurant retailing catering products online using Shopify. Items include, soups, salads, breads, pastry, fish, and spreads. We decided to make Focal/Shopify our homepage as it helped get guests one step closer to a transaction when they landed on our webpage. It's going well, I wish there was more customization available for how things were spaced out - perhaps this is a Shopify limitation and not a Focal limitation but otherwise it's been very good!

Love how clean and modern it looks, and how easy it is to apply brand standards across the webpage. I wish there was more customization that could be done without having to use liquid to enhance the customer journey (placement of buttons / size / information / etc.). Overall it works well!

More customization without having to know how to use liquid. Better control over the customer journey - placement of buttons, their size, and what messages appear to guests as they navigate the checkout process.

Launched in 2020, during the pandemic, coffee brand bringing healthy coffee to consumers across the UK who care about their health and wellbeing. Selling a range of freshly roasted beans or ground coffee in addition to a Lions Mane mushroom coffee blend. Operating sustainably by planting trees to offset our emissions.

I found the theme incredibly agile and easy to use from the beginning. The theme editor allows a really simple plug and play for any e-commerce brand in 2023. Perhaps the biggest factor was the level of detail built in from the beginning, e.g the add to cart upsells. It's an out of the box decent conversion rate before adding additional features on top.

Even more templated elements would only strengthen the product further. Giving people complete flexibility on how to then customise the site to their individual needs. Apart from that, support has been great too.

We are a jewellery small business selling affordable fashion accessories. We sell necklaces, earrings, bracelets, rings, anklets, phone straps, phone cases and loads more stuff at a very affordable price. Our Target market is 16-34 year old, we are a rapidly expanding business and definitely are growing and hitting targets.

I really enjoy using the Focal theme. I especially love the cart drawer, and I find the theme runs very smoothly, unlike other themes I have used in the past. I like the colour swatches and the incorporation of the product rating but I would love to see that you can add a discount code at cart drawer level.

I would love to see incorporation of discount code at cart drawer level. Also something I’m personally looking for is to be able to add a free gift at cart when hitting a minimum purchase at cart drawer as well. I have tried apps, but they don’t seem to give me the desire I need.

We create and sell digital tools for designers. We are designers and create for other designers at all stages of their career, whether hobbyist or professional Agency worker. Our tools are built to create complicated and realistic effects in a matter of seconds. We launched on Shopify in July 2022 and we have seen growth in sales and returning customers since launching.

The Focal Theme has been great to offer such a full package of ecommerce features as well as looking beautiful. It was easy to set up custom fonts, colours and other little bits and bobs of branding to make it feel unique to my company. Features like the 'Shop The Look' tiles have been good fun to show off our products in finished designs, showing users what has been used and how. Everything seamlessly works on both desktop and mobile and it's take a lot of work off my plate not having to worry about web design of my site!

Custom page background colours for product collections would be a fun feature. So I can have a custom brand colour for a different vendor on the store. Other than that, everything is class!

Pet apparel, online store launched in Fall 2020. Target audience is pet owners, more importantly those with dog in colder climates (our main offering is cold weather outerwear). Focal added in Spring 2022. Liked the menu navigation & product pages offered with this theme (especially liked the photo grid, instead of having one main & a filmstrip).

We had a developer do more custom items for us. It's very customizable without one, though. No live chat is available, though. You can only open a ticket/email. It's fairly expensive, but the ease of use makes up for it. Possibilities are 'endless' with flexible, well-designed sections & blocks for images/image carousel, products, videos, reviews, and more!

I find the theme to be very intuitive. I don't always like how you can't easily change the typography of text blocks (at least I cannot figure out how to, the few times I have wanted to, I have just dropped the idea because I don't want to have to ask my developer).

Workshop 12 aims to tackle the most important items such as easy screen navigation and media control. Tailor your system's experience the way you want through multiple settings and expand your vehicle's integration with Brainiac accessory support. We use 3D Printers to manufacture tablet holders that get embedded into your vehicle dash for an OEM experience.

Simple, easy to use and lots, lots of options :) The best theme for anyone looking to take their website to the next level. At first, it can be quite confusing for those who do not have experience using Shopify. However once you get the idea, it all goes up from there.

I had to use many different Shopify app add-ons. If you guys can continue to grow and develop this theme that would be AMAZING. If you guys can add the ability to have different product options and variations on the same product screen (currently use another app for this).

Ultra-cozy, sustainable, size-inclusive women's clothing made ethically in Los Angeles, California. Poplinen launched in 2019 and focuses on serving conscious shoppers wanting to purchases options for their lifestyle that are better for people and the planet. The brand is a member of 1% for the Planet and donates 1% of all sales to Step Up Women's Network.

I have really enjoyed the layout of the Focal theme. It's very user-friendly and offers a lot of useful options on the product pages that make it easier for customers to find helpful information about the product without having to do too much digging. I like the options it has to pair products with other products to help increase cart value. Well designed theme. Glad I switched over to it.

I need to spend more time with it but love it so far! I just started using over the past couple of months but I will say it's a vast improvement from my last theme as it had more limitations.

GUY FOX is a men's fragrance company based out of San Diego, CA. We focus on luxury quality colognes without the nonsense. Our mission is to eliminate the exclusivity in the world of fragrance by focusing on premium quality, affordability, and convenience. We've garnered national media attention, tens of thousands of customers, and look forward to our growth.

The theme itself is really intuitive and easy to use. We were using Prestige by the same developers so felt it fitting to use an upgraded site. We initially purchased for landing page functionality but was pleased to find out we can do a lot more other things with the them. Main drawback is the inability to change video embed size (the 3 options don't look consistent between mobile + DTS)

- Make video size on mobile and desktop translatable so that you can adjust for each, rather than for both. - Adjust image size on actual theme rather than having to edit offline and then re-upload

I own the firstclasscaves.com store and I have been using Focal for months now. It's been great being different from everyone in my niche. Something I would like is if the developers would be willing to help me speed up the store. I know Shopify does that mainly but it would also be a great service.

I really like how professional it looks. It makes everything a lot easier and simpler. I also like the number of updates they have on their end. Its very helpful to be able to role out a new update to the store. Somethings I don't like is the checkout options. I would like the checkout to have more options for editing.

1) Offer site speed boosts, I would like this especially if its a relatively cheap option to help my conversion rate 2) Add more editing to Focal theme checkout, I would like to be able to have a great checkout experience

We are an online smoke shop selling all types of smoking accessories and products. We launched in Late 2020 with absolutely no knowledge of marketing or ecommerce. Over the last two years we have learned a lot about running an online business and specifically about SEO. SEO has been our main traffic source and is responsible for 90%+ of our sales. We have been growing steadily every month as we have put a lot of effort into adding new products and new content to the website.

The Focal theme has been great for us so far. It is a very fast theme and with a little bit of tweaking we have made our theme an A+ speed on GMetrix speed test. This theme is also very easy to use and has great color scheme. We opted for a black/gold/white theme as that is our brands colors. We find it very easy to edit everything and add new collections/products/menu items. One thing that is a small drawback about this theme (and most other prebuilt themes) is that there will always be certain small features that are not available. For example we want to have collapsible menu descriptions, but that is not a feature. We also want the mega-menus to be clickable at when they have multiple items, but we haven't figured out how to do that. These small things are inconvenient but I'm sure that every theme on Shopify has some small drawbacks. If you want complete customizability, I guess building from scratch is the way to go. Overall with the addition of meta fields and the ability to make/assign different templates for every page, that has provided us with extra customizability.

Overall, I have had a great experience with Focal. The customer service team always gets back to me very quickly and they usually refer me to one of their trusted developers. I have no other suggestions other than to add the option to make collection descriptions collapsible .

STAY is a clothing brand focusing on making social change for mental health since 2014. We sell apparel and accessories that spark conversations as well as spread positivity and hope in the world. We focus on making this change through the rising generation.

Enjoy the theme with its animations and especially the menu with how it looks. There are some minor issues that we have had with the theme like variants going to a second line because of spacing, footer not being able to be as custom as we would like, and no additional support from the creators other than their faq page (which isn't terrible, but just doesn't have all the answers I've looked for). It's a great theme but just wished it had some additional support for it. Runs fast and smooth and my favorite part about it is the menu in how it separates our pages the way I want it to. Also enjoy the animations on the pages and how quickly the pages load. Overall 4/5 in my opinion and would suggest giving it a try.

Would just love more support for questions I have because in previous conversations everything was either directed to get a developer to help you out or we do not help with those customizations.