Icon 

I sell size inclusive clothing, gifts, and accessories! I absolutely love this theme. It’s very easy to use and perfect for what I was going for! We launched around 2 years ago and we were using a free theme before we switched to Icon. We’ve never changed the theme from Icon because we love it!

We love everything about the Icon theme! It makes it super easy to sell our products. It fits easily with the aesthetic we were going for. It’s user friendly and we didn’t even need to compare with others because Icon stood out that much. We will honestly never use another theme.

Maybe just making it a bit more accessible to sort by size for fashion. That is the only thing I haven’t quite figured out, but it’s not up to the theme to do that, so it’s definitely not a complaint!

Ocean Spirit is a London based premium swimwear label combining style, simplicity & sustainability. Our swimwear collection is only available online, which helps us to minimise the costs in order to offer quality pieces at an affordable price. We believe in responsible and slow fashion. That's why we won't be introducing a new swimwear collection every season. Instead, we focus on minimalistic and modern pieces that will withstand the test of time. Our premium swimwear will be loved for many seasons to come. As we care about sustainability, we keep limited stock to minimise any potential waste.

I really appreciate the support team. They’re super quick at getting back to me in case of any issues or updates. They often provide support or walk me through steps on how to do things myself. As someone new to e-commerce, I find it super helpful. The team allows me to use additional apps, such as product review apps, which I love.

You could include more template ‘blocks’ would be useful to help stand out from the competitors. At the moment, the theme is quite limited in terms of what can be done.

Business was booming before the economy took a turn for the worse. I’ve still been weathering the storm and pivoting into other avenues for my business. Pop-ups have been able to sustain my business since inflation. I’m still jotting down new ideas and trying to put them into place.

I like the overall experience. It’s a breeze to use very user friendly. I hired someone outside of Shopify to customize it but I’m able to do something’s on my own without paying. I have reached out for support when needed. Keep up the good work and keep the products rolling out.

I don’t have anything additional to add. I’m glad that i chose this theme and will highly recommend to anyone looking for one. Thank you and keep pushing out user friendly themes.

Modern Nest is a full-service home design, build, and furnish firm based in Scottsdale, Arizona dedicated to building timeless custom homes for the modern family. We have a brick + mortar retail shop that has been open since December 2021. We also launched our retail website in September of 2021. We receive several weekly inquiries asking to purchase the furniture we have selected for our carefully curated spaces.

The Shopify theme is user-friendly and visually appealing. It is easy to navigate, customize, and apply changes. The layout is well-organized. The theme is responsive, so it looks great on all devices. Overall, it is a solid choice for anyone looking to create a professional-looking online store with Shopify.

Offer more customization options: Giving users the ability to customize various aspects of the theme, such as colors, fonts, and layouts, can help them create a unique and personalized online store that stands out from the competition. Improve load time: Customers are less likely to stick around on a website if it takes too long to load. Optimizing the theme for faster load times can help improve the customer experience. Make the theme mobile-friendly: With more and more people shopping on their mobile devices, it's important to ensure that the theme is fully optimized for smaller screens. Incorporate SEO best practices: Incorporating SEO best practices, such as keyword optimization and meta tags, can help improve the theme's visibility in search engine results. Provide detailed documentation and support: Providing detailed documentation and support can help users quickly and easily set up and customize their online store, improving their overall experience with the theme. Incorporate a review system: enabling a review system that allows customers to review the products they have purchased, this will increase the trust of the customer as well as help other potential customers to make informed decisions. Incorporate social media integration: Allowing customers to share their purchase on their social media platforms can help increase the visibility of the store and attract new customers.

Luxury loungewear for women launched in November 2020, target audience are women 25-45. I like the theme but I wish there were some upgrades I could make on the menu and I never received a response from support in regards to the out of stock email feature, i am not sure if the email addresses are being collected on the back end. The theme is overall a good theme for a more upgraded look.

I don’t like that the drop down menu field is not entirely hyperlinked so you have to precisely click on the menu title name and that is not ideal for shoppers with short attention spans. I wish I had a bit more control of the design in that regards.

More control over the menu customizations and and the out of stock function should be collecting email addresses under the product code so once it is restocked the customer receives an email immediately! It was left unclear as to where the emails are being collected at.

I started with curating jewelry years ago but rebranded and created my own range of affirmation jewelry. The whole time I’ve been using the Icon theme. It’s simple enough to use and I think it does a decent job. There were some glitchy aspects in the past but with an email the team is quick to help and fix any issues. Target market is 25 - 40 year olds. Mostly female, but looking into unisex jewelry.

I like how simple it is to use. Love the moving banner that you can customise with key messages. Integrating any third party apps seems to be smooth so far too. Shop the look feature is also an eye catcher. Would be great to have an option for websites that allow the user to click on an option on the homepage that tailors their experience. For example - shop for women or men. I’m sure there’s ways around it but I’m no guru!

A tailored customer shopping experience feature - where the home page would have a simple layout that allows the customer to choose what they’re looking for and then take them through to the products they may be looking for.

Founded in Honolulu, Hawaii in 2017, Those Seen Dancing® presents a refreshing take on classic Brazilian swimwear silhouettes; creating effortless, essential pieces in versatile fabrics that every true bikini maven needs in her collection. For us, sustainability is continuous. Our goal is to create unique, beautiful pieces that do the least harm to the earth while benefiting local communities. We plant one tree for every item purchased, use minimal packaging on our orders to reduce unnecessary waste, and are committed to eliminating single-use plastics from our supply chain. Our store has been live for 5 years now, but I feel there is more potential for optimization, especially with SEO. I would love to see more Shopify themes offer SEO optimization features without having to use an external app.

I like that the theme has a clean and simple aesthetic and is easy to use, although I wish it provided a bit more options for customization, especially for the mobile view. The recent version does provide more control over the mobile view. I still find that I have to edit the code manually to make some customizations rather than just using the editor.

I would love to be able to upload my own fonts, and would also like to have more control over layouts in the mobile view.

I love that the sizes and colors show below the product and how the pictures are displayed. It’s easy to use and implement but I find it hard to change the banner colors and button colors on the website. I don’t like that you can’t add the shipping policy or refund policy to the product page. Overall it is a good theme to use.

My Shopify business is called Minnie’s Treasure Boutique and we sell women’s clothing and accessories. Our sizes range from a size small to a 3X. I launched my boutique because I always loved fashion and I have a hard time finding clothes that fit my body type or size. So I made sure that Minnie’s Treasure Boutique became a celebration of women in all shapes and sizes.

I would like to have the shipping policy and refund policy to be displayed on the product page below the description. Also I am not sure how to make the pictures show smaller.

Green Room is an adventure and eco-friendly self care and lifestyle brand. Our line ranges from zero-waste shampoo and conditioner bars to the internet's viral cellulose acetate claw clips. We help you get closer to nature and look good doing it! Female founded and operated in Victoria, BC. Canada. We launched in 2020.

The Icon theme has been really great for us so far. I love that the theme is very product focused. We have made a few custom changes to the code to include tabs within our product descriptions which has been super handy in streamlining the customers experience and not overloading the viewer with too much text.

We use a third-party app for this, but it would be awesome to see an "add to cart" button on collection pages so that customers don't have to click into the product to add items.

I design and sell activewear and swimwear for men, women and teenagers. I’ve been using the theme Icon since the beginning, 4 years ago and it’s been amazingly easy. It’s modern looking and stays current with UX trends. Support is fantastic when you want something you don’t see available. For instance I wanted parallax scrolling before they offered it, I asked them nicely and they put the code in for me to use. Always A+ experience with them but also using it is so simple. I’ve tried other platforms and themes and there’s no comparison of the usability.

The support team has always been there to help. They are quick to go in and resolve the issue or to add what I need. For instance I asked for parallax scrolling on my banners on the homepage which they didn’t offer at the beginning. They went right in and added the coding necessary for me to use which highlighted my website! Now they offer it for everyone which was a great addition along with several other things like having different homepage images for the phone vs being on a computer.

You guys have always been amazing. Very supportive, quick and efficient. No hesitations when I ask for something you may not offer in my current theme. And when I need to upgrade but it was having challenges you all solved the issue for me. Couldn’t ask for more!

We sell retro sports apparel from defunct teams launched on Shopify in 2017. Target market is sports fans and sales have steadily increased each year.

We have a lot of SKUs. This theme has made it easier to sort than previous themes we have used. Improvements with product pages would be helpful such as increased use of tabs. Allowing for more filters on product pages would also help sort through our larger collections.

Not having variations preselected would be helpful. Many customers order size small accidentally without selecting a size or realizing that it is preselected. This has caused for a lot of returns.

We use Icon theme by We are Underground and absolutely happy with this theme. This theme covers all our business needs so far. We got very helpful assistance from We are Underground Support Team at the beginning of our Shopify journey. They helped is our with Cyrillic and fonts. We hired some IT help to customize it for our Ukrainian Store, for payments and delivery settings. I like that even with some minimum skills this theme can be fully customized by myself and looks very modern. As for now, we and our customers love our online store and our products.

I love that the Icon theme can be fully customized by any person even without special skills. The theme provides us a nice design, modern look and newbie friendly backend.

I would recommend using the Youtube channel of the Developer to understand how things work in the theme. They also have a friendly website where we can find the answers to most common our questions.