Pipeline 

Shopify Theme

Pipeline Shopify theme has a smart and clean design,which is fully optimized for mobile commerce.

Price: USD $320
star
4.6 (12 reviews)
83% of users are very likely to recommend this theme.

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Pipeline Shopify theme reviews
Pipeline

Pipeline theme 

by Groupthought

Likely to recommend:

Very Likely 83%

Overall satisfaction:

star4.6 (12 reviews)

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Key features
expand or close features
  • checkMarketing and conversion
  • checkCart and checkout
  • checkPhysical stores
  • checkVisual storytelling
  • checkMerchandising
  • checkSelling internationally
  • checkHigh-volume stores
Feature ratings
expand or close feature ratings
  • Ease of use
    star4.7 / 5
  • Support and documentation
    star4.6 / 5
  • Support & documentation
    star4.6 / 5
  • Design and functionality
    star4.2 / 5
  • Design & functionality
    star4.2 / 5
Reviewer sentiment
expand or close feature ratings

12 positive reviews

0 negative reviews

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Bradley Jones

Posted: 2 months ago
Role:
Founder/Owner
Time spent using this theme:
More than 2 years
Revenue range:
USD $10,000 - $100,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
4
Posted: 2 months ago

About the Shopify business

We have been using the Pipeline theme for our men's eco-friendly shaving subscription box for over 5 years now. Our goal has always been to turn your daily chore into a satisfying ritual, which we do by showing our members how to use a single-blade razor for consistently comfortable shaves every time combined with curated skincare products from brands you won't find in the supermarket.

Describe the experience

The Pipeline theme has helped to ensure our website looks professional, easy to navigate, and high quality. There have been times when I felt it wasn't as customisable as I'd like, missing features I had seen in other themes. However, regular updates continue to improve the experience and the support from Groupthought has always been excellent, often going out of their way to help with problems that have arisen.
Overall satisfaction:
starstarstarstarstar
4
Posted: 6 days ago
Ease of use:
starstarstarstarstar
4
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
4

Feedback or suggestions for the theme developer

I'd like to see specific features that help subscription box businesses such as ours show off our unique model a bit better, such as a build-a-box selector to make the process of selecting the right subscription easier for the customer.

Val Malnar

Posted: 2 months ago
Website Address:
orangetreeinteriors.com
Role:
Founder/Owner
Time spent using this theme:
More than 2 years
Revenue range:
USD $500 - $10,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
4
Posted: 2 months ago

About the Shopify business

Orangetree Interiors is a virtual interior design studio specializing in intentionally curated and effortlessly livable homes. We offer easy, convenient design services that were developed by a mom/entrepreneur that understands the challenges of a busy lifestyle. We've helped to create hundreds of spaces across North America that make everyday life better in meaningful ways through our laid-back experience that feels like chatting with a friend.

Describe the experience

As an interior designer, my clients appreciate aesthetics. I wish there were more options to customize the way pages (particularly product pages) look while maintaining SEO. I also wish there was an option to turn off pricing on the product pages. I realize I am using Shopify/Pipeline outside of the scope it was meant for though and I'm happy with the company and the service so I live with it.
Overall satisfaction:
starstarstarstarstar
4
Posted: 6 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
4
Design and functionality:
starstarstarstarstar
4

Feedback or suggestions for the theme developer

When tackling more complex issues, I would appreciate a voice to voice service to walk me through anything I'm having trouble understanding. Sometimes the coding part of things makes my brain hurt LOL.

Erin Houston

Posted: 1 month ago
Shopify Brand:
shopwearwell.com
Role:
Founder/Owner
Theme used on:
shopwearwell.com
Time spent using this theme:
6-12 months
Revenue range:
USD $500 - $10,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 1 month ago

About the Shopify business

Wearwell uses the Pipeline theme to manage our store that carries product from nearly 50 different brands. Our target market is the conscious consumer and we sell clothing, accessories, jewelry, shoes, and home goods. The Pipeline theme has been so easy to use and makes our store look elevated without much effort on our side for design or extra development.

Describe the experience

We've loved the Pipeline theme. The only area of improvement we've seen is that occasionally there will be too much space between content blocks and there's no way to control that is the theme settings unless you want to add additional code to the site. This challenge, however, is not unique to the Pipeline theme.
Overall satisfaction:
starstarstarstarstar
5
Posted: 6 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
5

Feedback or suggestions for the theme developer

The only suggestion we have for the theme developer is to provide the ideal image sizes for each content block either with explanatory language in the theme editor or in general documentation so that it's easier to upload images that are high res enough and cropped properly but not so large that they slow the site down. One more suggestion is to offer the option for a Quick Add to Cart that shows the product details in a pop-up window. Right now, the user can't see product details.

Sena Wheeler

Posted: 2 months ago
Shopify Brand:
senasea.com
Role:
Founder/Owner
Theme used on:
senasea.com
Time spent using this theme:
1-6 months
Revenue range:
USD $10,000 - $100,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 2 months ago

About the Shopify business

We are a fifth-generation fishing family, selling premium quality wild and sustainable Alaskan fish, direct from our boats to our customer's door. Sena Sea is a product of our commitment to premium quality and ocean stewardship. We launched Sena Sea on Shopify 8 years ago and have steadily grown organically every year. Our customers are thankful to find a small family business and source they can trust.

Describe the experience

Our web developer showed us the Pipeline theme as well as a few others. We chose the Pipeline theme because it's very clean and modern looking. We especially liked the easy navigational features and the layout of the product descriptions. It allows us to include a lot of information and resources, but in a very clean and non-cluttered way.
Overall satisfaction:
starstarstarstarstar
5
Posted: 6 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
5

Feedback or suggestions for the theme developer

Our web developer vanished on us before the transition was complete, so I am wondering if you have anyone that can help us with the fine-tuning process. For example, I didn't realize a lot of our little customizations would disappear, like the popup for our email list. I'd also like to know how to change the wording during checkout for notes. Instead of special notes to seller, I'd like it to say: Notes (preferences/gift note/preferred ship date)

Lynn Power

Posted: 2 months ago
Shopify Brand:
lovemasami.com
Role:
Founder/Owner
Theme used on:
lovemasami.com
Time spent using this theme:
More than 2 years
Revenue range:
USD $500 - $10,000/mo
Recommend this theme:
Neutral
Overall satisfaction:
starstarstarstarstar
3
Posted: 2 months ago

About the Shopify business

MASAMI is clean premium haircare with a Japanese ocean botanical for weightless hydration. MASAMI is vegan, cruelty free and gender neutral. MASAMI launched in February 2020 at New York Fashion Week with shampoo, conditioner, shine serum and styling cream. We are DTC+, we sell on our own site but also on Amazon, other e-commerce sites, salons, boutiques.

Describe the experience

We like the simple modern look and feel of the Pipeline theme. It was fairly easy to set up. The challenge is doing any type of customization. We have had issues plugging in apps like review apps (they don't show up in the right place on the product pages and need a developer to fix), checkout apps (they also have been a nightmare on this theme). Formatting of key pages like our Team Page has been really difficult as well.
Overall satisfaction:
starstarstarstarstar
3
Posted: 6 days ago
Ease of use:
starstarstarstarstar
3
Support and documentation:
starstarstarstarstar
2
Design and functionality:
starstarstarstarstar
2

Feedback or suggestions for the theme developer

Site speed is an issue too. We have tried numerous thing to help with this but without a complete overhaul, it's a problem. We would love to be able to change the page formatting in an easier way.

Sue Campbell

Posted: 2 months ago
Shopify Brand:
kind2.me/
Role:
Founder/Owner
Theme used on:
kind2.me/
Time spent using this theme:
More than 2 years
Revenue range:
USD $10,000 - $100,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 2 months ago

About the Shopify business

We want to change the way you think about shampoo! Our award winning Solid Shampoo and Conditioner Bars are pH balanced, vegan, zero plastic, palm free and made with natural ingredients. With over 500 5* reviews, our customers tell us solid haircare is an upgrade. Plus we've recently launched Dog Shampoo. Kind to your hair. Kind to your dog. Kind to the planet.

Describe the experience

We chose the Pipeline theme because it is clean and crisp. Easy to use and update, over 3 years on we are really pleased with it and happy with the decision. We've found it very simple to add apps, create products as we've expanded and collections. The only thing that would improve it is the speed on mobile.
Overall satisfaction:
starstarstarstarstar
5
Posted: 6 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
4

Feedback or suggestions for the theme developer

Being able to integrate instagram feed without the need for an additional paid app would be good. Native ability to add product FAQ - we had to gets our added later by a developer.

Laura Maurice

Posted: 2 months ago
Website Address:
teane.com/
Role:
Marketing
Theme used on:
teane.com/
Time spent using this theme:
6-12 months
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 2 months ago

About the Shopify business

Laboratoires Téane is a French company. They sell certified organic care for pregnant women, young mothers and babies. The products are dedicated to the prevention and repair of stretch marks for mothers and atopic eczema for babies and children. The products are very effective for these skin problems. The brand has registered patents on a plant from Madagascar called Cassia Alata.

Describe the experience

We are using the pipeline theme since June 2022. The pipeline theme is very nice and modern. We can easily customize the website to adapt it to our graphic charter. I was able to contact the customer service and I can tell you that they are excellent: they are fast and very efficient.
Overall satisfaction:
starstarstarstarstar
5
Posted: 6 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
4

Feedback or suggestions for the theme developer

It would be interesting to add video banners for the homepage. It is very trendy. I find that it also lacks some parameters to add titles, subtitles (h1, h2, h3...) for SEO.

Danny Garg

Posted: 2 months ago
Shopify Brand:
valkayogashop.com
Role:
Founder/Owner
Theme used on:
valkayogashop.com
Time spent using this theme:
More than 2 years
Revenue range:
USD $10,000 - $100,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 2 months ago

About the Shopify business

Valka Yoga is a sustainable yoga brand based in Australia and New Zealand. For the past 5 years, we have been creating and curating ethically sourced yoga gear ranging from yoga mats to bolsters, bottles to blocks, bags to straps and everything in between. We have been using Pipeline as our Shopify theme for the past 3 years and we find it to be perfect for our needs. It has all the bells and whistles you would expect from a paid theme plus a few more built specially for ecommerce - think scrolling promotions, review widgets, upsells, cross-sells, quick buys, etc. To top it all, the support is fantastic. The Groupthought team always gets back to us with a helpful response within 24 hours.

Describe the experience

The support documentation available on Groupthought's website is comprehensive, containing detailed instructions on how to use every feature available in the theme. Whenever I have had issues implementing something on this theme, I have found some guidance there. My favourite part is the long list of section types available to build out pages. This provides me with a lot more flexibility to build out individual product pages. I'm able to easily add trust badges and build testimonials based on reviews from customers as well as endorsements from influencers. I can also easily add these along the customer journey. The inbuilt quick buy and custom upsell functions have been invaluable in improving my average order values. Most themes do not have this and require a separate app to be installed (and another subscription to be paid for). The only minor downside is the site speed but I suppose all the customization options come at a cost - it's a small price to pay for so much functionality.
Overall satisfaction:
starstarstarstarstar
5
Posted: 6 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
5

Feedback or suggestions for the theme developer

Continue adding useful functionality inline with best eCommerce practices. And continue providing 5 star support. If the theme can be made to perform faster on mobile, it would easily be the best Shopify theme out there.

Sandra Scott

Posted: 2 months ago
Shopify Brand:
otisskincare.com
Role:
Founder/Owner
Theme used on:
otisskincare.com
Time spent using this theme:
More than 2 years
Revenue range:
USD $10,000 - $100,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 2 months ago

About the Shopify business

We are a men's skincare brand. With three high performance products - Daily Face Wash, Protective Shave Cream and Hydrating Daily Moisturizer. All three are easy to use and get great results. Results so good that 60% of our customers buy our products again within the first year.

Describe the experience

Love the fresh, clean look of the Pipeline theme. It's easy to customize with the help of tutorials. And the customer service is exemplary. They always respond promptly with clear instructions, and are very willing to carry out simple amendments if needed.
Overall satisfaction:
starstarstarstarstar
5
Posted: 6 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
4

Feedback or suggestions for the theme developer

It would help if the sections from the Home Page could be easily added to other pages - for example the blog pages.

Lana Mushamel

Posted: 2 months ago
Shopify Brand:
twinkledt.com
Role:
Founder/Owner
Theme used on:
twinkledt.com
Time spent using this theme:
More than 2 years
Revenue range:
USD $100,000 - $500,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 2 months ago

About the Shopify business

Twinkled T is a nail brand that offers beginner friendly nail products to DIY nail artists at home! Ranging from nail files to gel polish, Twinkled T carries every product you’d need for a unique manicure.

Describe the experience

I’ve been using Pipeline for years. The theme is so beginner friendly, and the customer support is extremely fast. I’ve reached out a dozen times and always get a response within the hour. They make it so easy to update the theme as Shopify updates as well. I love the custom color swatch options the most!
Overall satisfaction:
starstarstarstarstar
5
Posted: 6 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
5

Feedback or suggestions for the theme developer

I think the only thing that could really help is example dimensions for slideshow and banner photos. It’s always a little tough to figure out the perfect dimensions.

Saurabh Gawande

Posted: 1 year ago
Role:
Founder/Owner
Theme used on:
regalpawtraits.com
Time spent using this theme:
6-12 months
Revenue range:
USD $10,000 - $100,000/mo
Recommend this theme:
Neutral
Overall satisfaction:
starstarstarstarstar
4
Posted: 1 year ago

About the Shopify business

Regal Pawtraits creates regal renaissance-style oil portraits featuring pets and humans while raising awareness for homeless pets.

Describe the experience

Pipeline theme is quite good if you have a site with a lot of products. We are able to see high page speeds despite our big image-heavy catalog. Cons: documentation could be better
Overall satisfaction:
starstarstarstarstar
4
Posted: 6 days ago
Ease of use:
starstarstarstarstar
4
Support and documentation:
starstarstarstarstar
4
Design and functionality:
starstarstarstarstar
3

Clara Kaluderovic

Posted: 1 year ago
Role:
Founder/Owner
Theme used on:
leleyat.com/
Time spent using this theme:
1-6 months
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 1 year ago

About the Shopify business

Our store was founded to provide a better floral gift-giving experience.

Describe the experience

Love this theme. Very beautiful and user-friendly to customize. Don't have much experience in web design, but they made it easy to build something attractive and functional.
Overall satisfaction:
starstarstarstarstar
5
Posted: 6 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
5