8 Last Minute Holiday Marketing Tips For Your Shopify Store
With less than two months left until Christmas, most businesses have already started the holiday marketing campaigns. But don’t worry if you didn’t get a chance to prepare for the holiday marketing. It’s never too late to start. There are several things you can do to ramp up your holiday sales.
Posted 4 years ago by Tamal Santra
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Here are 8 things you can do now to get the most out of this holiday season.
1. Create a holiday gift guide:
Buying gifts is a stressful task for many people. It’s not easy to guess what your 19-year old brother likes or what your 65-year old grandmother might appreciate. Yous can help these people by pointing out the products in your inventory which will be good gifts for a specific type of people.
Design different gift guides for different personas that focuses on the products which will make good gifts for those personas. You’ll be providing immense value to your customers with this kind of guidebooks.
2. Include gift collections in your sites navigation.
In holiday season most of the shoppers will look for the gifts. To make it easy for them to find a gift, restructure the navigation of your Shopify store.Think for various gift collections like “Gifts for Her” or “Gifts under $50” which you can create with your products.
This will help your visitors to browse your gift collections with ease.
3. Use re-targeting to bring the researchers back.
Over one-thirds of e-commerce customers say they spend significant time researching a product before they decide to buy – even while buying a product which costs under $30! The percentage may go up to 55% for a product over $30. It means you might have people browsing your store, checking your products, and then abandon the site without making a purchase. However, not making a decision at the moment doesn’t mean they won’t consider buying it again.
To make sure that those visitors don’t forget what they found on your store, use retargeting to remind them what they liked on your store as they browse other sites on the web. When they come back to your store, use personalization to create shopping experience depending on their previous browsing behavior.
4. Promote digital gift cards to last-minute shoppers
Don’t underestimate the power of the gift cards. Digital gift cards can help boost your sales, especially when shoppers have no time to buy an actual gift. In fact, 60% of consumers say that they plan to give gift cards or certificates this year. Even better? 25% of gift cards are sold between Dec. 20th and Dec. 30th — great news if you’re starting late on your holiday marketing!
Also, gift cards are the most profitable product for any store as a huge no. of gift cards go unspent every year. Offer gift card on your Shopify store this holiday season and promote the gift card with some special offer with it.
5. Create a buzz on social media
Everyone loves offers and discounts. In fact, one of the main reasons your customers follow your social media page is so that they can stay updated with the latest offers. Creating a holiday focused campaigns not only boost your sales, it is also a great way to engage with your social media followers and customers.
A great idea is to use a Christmas calendar to announce a new promotion each day. Start this promotion on Cyber Monday with something exciting and then keep the buzz and excitement over the next 11 days with new promotions every day. The best part is that you still have more than a month to start this campaign and start boosting your sales! So what are you waiting for?
6. Host a flash sale
Flash sale is best to give your holiday sales a quick boost. Tell your customers that you are reducing the price of one of your most popular product or collection for a small period. Offering a 10-15% discount will create some buzz, but deep discounts can take it further. Now, is it possible to offer big savings and make money together? Offer limited products in a discounted price for a limited period.
Consider doorbuster deals of Black Friday. Hundreds of people line up to win the 10 TVs that are on big sale. A few lucky winners will get a great deal, but this deal is good enough to bring customers at the store. Once they’re on your store, there’s a chance that they will buy something.
How to run a successful flash sale:
- Post the news of the flash sale on social media and send notifications that ask customers to look for a can’t-miss offer a few days in advance.
- Create urgency. Tell customers that the deal is till the “the supplies last.”
- Make a deal which is hard to resist.
- Keep it simple to redeem the offer.
7. Send personal holiday greetings to your existing customers
We all send special holiday greetings to our family and friends. Extend this to your customers as well. Express your gratitude to your customers via email or social media posts. It makes them love your brand and become a loyal customer.
8. Don’t stop the promotion with the end of the holidays:
The days after the holidays are also a major shopping time. While most of the brands make a lot of effort into marketing campaigns till the end of the holidays, only a handful of them carries it after the holiday season.
More than 60% of consumers say they’ll be doing their holiday shopping till January. People get money and gift cards during the holiday season which they’re eager to spend.
Continue your marketing activities till the end of the January so that you can get those late shoppers.