How to Leverage the Power of Instagram to Attract & Gain More Web Design Clients
Instagram achieved 1 billion users mark in June 2018 and the vibrant social media platform boasts of 500 million daily active users. That means a tremendous amount of selfie, #ootd (outfit of the day), Thursday Throwbacks, and pictures of morning lattes. The unique thing about Instagram is that it is surely one of the most popular and largest social media platforms with minimal clickable links. That is why you need to adopt a unique approach while using Instagram for business. However, there are effective ways of maximizing the available links for driving more traffic to your web design company’s website and effectively convert the visitors into your web development and design clients. Let us now explore ways of capitalizing on the current Insta-craze.
Posted 3 years ago by Aleksandra Cugalj
Table of Contents:
Instagram is the main web-based life organizes at the present time, as far as client prominence, and potential, as an entrepreneur. I as of late composed a blog entry about how you can assemble a huge Instagram following decently fast, and now I need to discuss a standout amongst the most underutilized. You realize you must be dynamic on Instagram, and in the event that you weren’t, ideally my past blog entry transformed your brain and you began to put some exertion in. Indeed, presently I am here to disclose to you that essentially transferring and posting a picture isn’t sufficient. In the event that you need to use Instagram to its fullest potential, you have to utilize the Stories highlight.
Create a Clear Identity
First of all, businesses require treating development on Instagram exactly in the same manner they would be initiating website development. Start with a clear and precise plan to establish a precise brand identity with the design. You need to start with effectively designing your Instagram profile. In this context, you must understand that there are three main areas to focus on, the profile picture, profile description, and the URL link. Consider personalizing your profile picture in a way that best complements your brand. You may use your web design company’s logo or somebody’s picture who is supposed to be the face of specifically your design brand. In your profile description, it is best to use keywords for letting users know exactly what your web design company is all about. It should be compact, short, and effective. Consider choosing a consistent style and theme for all your Instagram posts. This should necessarily complement your website design and brand identity.
Customers are the foundation of each fruitful administrations organization in light of the fact that without customers there is nobody to serve and when there is nobody to serve, there is no matter of fact.
On the off chance that you sell sites expertly, there’s actually just a single aptitude that truly matters: getting new customers. Of course, there are huge amounts of different capacities that are critical (as I don’t have the foggiest idea… having the capacity to structure), however toward the day’s end, your capacity to draw in new customers is what’s going to profit.
Most assets went for helping website specialists and web designers discover customers center around things like making your own site, constructing an outstanding portfolio, setting up profiles on Behance and Dribble, and notwithstanding joining to be recorded on destinations like Upwork.:
“You should also be taking full advantage of the platform’s intrinsic grid layout. Utilize the white space to frame your posts, or map out your posts so that each one reveals a small portion of a larger picture. This tactic can help keep your content fresh while heightening user excitement and suspense for what’s to come.” As per HuffPost
Boosting Brand Awareness
You need to get more and more real Instagram likes to establish your niche on this platform. This would be the first positive step forward to build robust brand recognition because the more likes you obtain for your Instagram posts would mean a definite boost in real Instagram followers.
An Image Speaks Volumes So Use Top Quality Pictures
Pictures would be capturing emotions and ideas in such a manner that is just right for the current global modern society. Images transcend language and they do not necessitate an extended attention span for processing the idea behind it. So pictures could be expressing far more than words. Your content on Instagram must necessarily be visually engaging to grab the user’s attention. You may use pictures of your creative and innovative web design ideas. Post sample web designs. You may use pictures from your earlier official projects. Instagram is the platform for showcasing your creative and web designing skills. Use live videos for engaging effectively and boosting transparency and trust in your web design company.
Your guests ought to land on your webpage and be totally overwhelmed by the web experience they get. A decent site just won’t cut it—you’re going to require an exceptional site. You need guests to explore through your webpage and state, “Goodness, I need my site to be this great.”
Your site is a leaflet for everything that you’re ready to accomplish for your customers, and you have to demonstrate that your aptitudes are superior to your rivals. The configuration is clearly basically essential, yet SEO, page load speed, route, usefulness, and duplicate are exceptionally critical elements that merit your time and consideration. As a rule, your site is the initial step for a considerable lot of your clients, to ensure it’s a jump, not a lurch.
If you wish to boost conversions, you need to attract more traffic to your website. While you may know several strategies for achieving that, Instagram seems to be the easiest way. You have a broader market to engage and impress. Once you have incorporated a link into your bio, you could start sharing innovative and relevant content that is sure to attract more traffic to your website. Eventually, you could get more and more loyal web design clients over a period of time.