How to Optimize eCommerce Websites for Voice Search Results?
E-commerce companies all over the world increasingly rely on new technological innovations to provide their customers with some additional service that will make online purchases smoother and enjoyable.
Posted 3 years ago by Aleksandra Cugalj
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Voice search has unprecedented influence on today’s E-commerce SEO. Now, with the help of mobile devices, individuals give voice search commands to search engines to find the desired products and services.
Search speed is one of the main factors as voice search volume is increasing with each passing day. A person can say 110-150 words per minute, while only 38-40 words can be managed to be written in the same time frame. So, how to optimize your E-commerce website for voice search? Let’s find out.
1. Adapt the online Store for Mobile Devices
The adaptation of web-design for mobile devices is now an essential necessity if you really want to promote your website on the web. Always keep in mind that fast and responsive websites allow you to attract and retain more visitors.
So, test the performance of the site using Google PageSpeed and WebPagetest. Search engines have already launched algorithms that consider the adaptability of sites for mobile devices while ranking them in search results. So, make your E-commerce website responsive to all devices & optimize it with a mobile-first approach.
2. Work on Featured Snippets
Always keep in mind that favourite fragments (snippets) are read aloud by the robot in response to voice requests. These fragments are often referred to as “Position 0”- a direct answer to a question that appears at the top of the search results and often contains a link to the source with the answer.
Almost 30% of the 1.4 million Google requests are answered with such snippets. So, SEO specialists must optimize their websites for snippets. Think of creating incredible and breathtaking meta descriptions and title tags to get your content included in featured snippets.
3. Use Low-Frequency keywords
You must know that the key difference between voice search and ordinary search is the use of a more natural and conversational language. You need to take care of all such query formats by using low-frequency keywords. So, identify the information requests related to your product.
Use special tools to select proper keywords, conduct surveys, and collect questions from customers. Just test the generated questions by searching them in Google and analyzing snippets offered by it. It will help you to optimize your website for voice search and let users find useful products and services on the first page of Google.
4. Content Optimisation
Always remember Google’s snippet shows only a small percentage of the text from the article. It does not mean that it will answer the question directly. Google loves carefully crafted content. So, your article should offer the reader a little more than a dry answer to his request.
Integrate a block of questions and answers into your articles to make them more interesting. The easier it is for Google to select suitable content for the snippet, the higher the chances that you will find yourself in such a desirable “zero position”. More than a third of snippets contain images. So, include graphs and tables in your content and make it more convenient and easier to read.
5. Optimize for Local Search Market
Usually, voice search is performed on mobile devices and is distinguished by its focus on local search. So, develop a local search strategy for website promotion as 50% of mobile visitors perform the local search at least once in a day. Although this kind of search may not involve the display of snippets, Google may refer to the company’s business profile and read out its address, contact information, hours of operation.
Always remember that referrals are one of the most popular voice search queries, which helps you to drive more traffic to your website. Content optimization for local requests requires that all your contact information is as accessible as possible. Make it easier for Google to analyze your site as this will increase your chances of getting to the top of the search results and becoming a winner in the voice search results.
6. Diversify Content on Your website
Although, text content still plays a big role in E-commerce SEO. Analyze the content of your site by all possible means and remove boring & ineffective stuff. Nevertheless, do not forget about videos, photos and audio clips as all these are necessary to promote an E-commerce website. Adding high-quality media content significantly increases the behavioural indicators on the site and help you get more orders from customers.
By 2020, 50% of all searches would be voice search. So, all E-commerce companies started to optimize websites for voice search to reach out to customers and sell more products. Use these tricks to optimize your E-commerce website for all major search engines & skyrocket the business by leaps and bounds. Best of Luck!
This is a guest contribution from Stephen Forde. Stephen is the CEO of Media Fortress, a digital marketing & web hosting firm. He helps clients grow their web visibility through all aspects of digital marketing. Due to his continual support and services in the digital marketing landscape, Media Fortress got the title of the best “SEO Company Melbourne” and it continues to evolve its web presence with the advancement in the technological era.