UPDATED Feb 01, 2023
When choosing a free Shopify theme, it's important to consider the overall aesthetic and layout that best fits your brand and products. You should also consider whether the theme is optimized for search engines, as this can help increase the visibility of your store in search results.
One of the benefits of using a free Shopify theme is that they are often highly customizable, allowing you to make changes to the layout, color scheme, and other design elements to match your brand. This is usually sufficient for most Shopify stores to get started. Many free Shopify themes also come with a variety of features, such as responsive design, support for multiple languages and currencies, and integration with social media. Free themes are also developed by Shopify so they are developed with high standards.
While free Shopify themes can be a great option for many businesses, it's important to keep in mind that they may not be as feature-rich or well-supported as paid themes. If you need more advanced features or dedicated support, you may want to consider purchasing a premium Shopify theme.
Shopify occasionally discontinues support for free themes they’ve developed and released. The best thing to do in this case is to decide if a theme change is merited based on the stage you’re in with your business. Our team at HeyCarson can assess your theme to help you make this decision. Switching to another free theme is an option, upgrading to a premium theme OR doing nothing are also viable options.
There are many great examples of Shopify stores that use a free theme. Here are a few examples to give you an idea of what's possible: