Flow 

Shopify Theme

Flow is a Shopify theme with a clean, minimalist design that puts your products front and center, best suited for food and drink stores.

Price: USD $350
star
4.3 (17 reviews)
82% of users are very likely to recommend this theme.

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Flow Shopify theme reviews
Flow

Flow theme 

by Eight Themes

Likely to recommend:

Very Likely 82%

Overall satisfaction:

star4.3 (17 reviews)

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Key features
expand or close features
  • checkHome page video
  • checkUnique product grid
  • checkPromotional banner
  • checkMerchandising
  • checkSelling internationally
  • checkHigh-volume stores
  • checkLong-form home page
  • checkCollection page sidebar
  • checkCart and checkout
  • checkFlash sales
Feature ratings
expand or close feature ratings
  • Ease of use
    star4.5 / 5
  • Support and documentation
    star4.3 / 5
  • Support & documentation
    star4.3 / 5
  • Design and functionality
    star4.2 / 5
  • Design & functionality
    star4.2 / 5
Reviewer sentiment
expand or close feature ratings

17 positive reviews

0 negative reviews

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Richard Totimeh

Posted: 9 days ago
Shopify Brand:
juicechampsatl.com
Role:
Founder/Owner
Theme used on:
juicechampsatl.com
Time spent using this theme:
More than 2 years
Revenue range:
USD $500 - $10,000/mo
Recommend this theme:
Very Likely
Overall satisfaction:
starstarstarstarstar
4
Posted: 9 days ago

About the Shopify business

Cold pressed juice launched January 2021, target audience is everyone health conscious and looking for holistic approach to better living. It’s been going good except having more traffic to our site but I will need to pay for some more ads to generate more traffic but people do like the site

Describe the experience

I and customer love the design and ease to navigate from field to field. The font and scripts are good and check out is good. The shipping part took a while to grasp with Shopify itself though. Overall good experience with the Flow theme and Shopify itself being easy.
Overall satisfaction:
starstarstarstarstar
4
Posted: 10 days ago
Ease of use:
starstarstarstarstar
4
Support and documentation:
starstarstarstarstar
4
Design and functionality:
starstarstarstarstar
4

Feedback or suggestions for the theme developer

The theme is good and easy except it’s hard to remember where to go to make changes if there was a way to show a back end way on where to go to particular sections.

Dale Donaldson

Posted: 12 days ago
Shopify Brand:
kittybadhands.com
Role:
Founder/Owner
Theme used on:
kittybadhands.com
Time spent using this theme:
1-2 years
Revenue range:
USD $500 - $10,000/mo
Recommend this theme:
Very Likely
Overall satisfaction:
starstarstarstarstar
4
Posted: 12 days ago

About the Shopify business

Kitty Badhands is a slow fashion brand specializing in clothing and outerwear made from vintage, upcycled, and sustainable materials. We launched our brand in 2020 because of our passion for fashion and sustainability. Our target audience ranges from 20-45 year-olds who care about where and how their clothing is made. We are growing slowly and aim to triple our business in the next two years.

Describe the experience

I love the theme but wish updating to the newest version was more accessible. It's not easy because we have edited the code and would need to transfer most of the site manually. I will eventually migrate to the newest Flow theme version, but it will cost me a substantial amount of time or money to pay someone to do it.
Overall satisfaction:
starstarstarstarstar
4
Posted: 16 days ago
Ease of use:
starstarstarstarstar
4
Support and documentation:
starstarstarstarstar
4
Design and functionality:
starstarstarstarstar
4

Feedback or suggestions for the theme developer

I would love it if they made it easier to update to the newest theme version without having to migrate the site manually. I love our theme and find it easy to use otherwise.

Ksenia Konovalova

Posted: 10 days ago
Shopify Brand:
vestiumny.com
Role:
Founder/Owner
Theme used on:
vestiumny.com
Time spent using this theme:
More than 2 years
Revenue range:
Prefer not to say
Recommend this theme:
Very Likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 10 days ago

About the Shopify business

Our business is vestiumny.com - we're a custom clothing business based in NYC, for men, women and non-binary. We launched our e-com last year and we're constantly improving our website and the customer journey. Our product is quite pricey - from $1500 and up for made-to-order suits - so we want to create an experience for our customers that would speak to this type of market. We're targeting people who are medium to high net worth and all those who are getting married and want to create something unique for their weddings. It's going a bit slow sales-wise but it's expected since the price points are quite steep. We hope to launch some other collections and hopefully this will increase the sales online.

Describe the experience

We love the visual components of the theme like it allows us to use larger images to showcase our product better. We love the font too. Overall very good for a brand like ours that needed a good simple theme to showcase our products. I think it lacks some customization options but I have a good web developer who can do some magic so I think overall we’re happy.
Overall satisfaction:
starstarstarstarstar
5
Posted: 17 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
4

Feedback or suggestions for the theme developer

Well for my store we need more easier solutions to create custom made clothing. Perhaps this isn’t what other brands will be looking for but for us we’d like some more options to customize a suit with pictures. But I guess this is just us :)

Kate Woodbury

Posted: 17 days ago
Shopify Brand:
stade-sport.com
Role:
Founder/Owner
Theme used on:
stade-sport.com
Time spent using this theme:
1-2 years
Revenue range:
Prefer not to say
Recommend this theme:
Not very likely
Overall satisfaction:
starstarstarstarstar
3
Posted: 17 days ago

About the Shopify business

Stade Sport is a women's activewear brand giving vintage sportswear silhouettes a contemporary twist. Founded in 2021, after what seemed like a lifetime (okay, it was two years) in leggings, our goal is to bring more feminine and elegant styles to the women's activewear market. Our bestselling item is our Tennis Skirt.

Describe the experience

The reason I rate it only 3 stars is because we have a really serious bug with the Flow theme. We don't know how to recreate it but we have a screen recording of it happening, sometimes when users add a size S-XL to their cart, an XS gets added to their cart. The theme developers blame the privacy banner. We have not solved this issue and we're two years into using the theme. I also don't like how hard it is to add a custom font. We've had to do so much customization to the theme to get our site to look the way it does that we can't easily update to the latest version of the theme because we'd have to hire a developer to re-do all of the customization.
Overall satisfaction:
starstarstarstarstar
3
Posted: 17 days ago
Ease of use:
starstarstarstarstar
3
Support and documentation:
starstarstarstarstar
4
Design and functionality:
starstarstarstarstar
3

Feedback or suggestions for the theme developer

1. Figure out the root cause of the bug that adds a size XS to cart when a user selects another size. This bug doesn't happen every time, and we don't know how to recreate it but it's not my job to figure it out. 2. Make it easier to upload custom fonts. 3. Make it easier to add reviews. 4. I don't like how wide the "about" page looks, I had to use Shogun, a website developer to edit the way it looks. I can't imagine anyone wants their website to be so spread out.

Wildcrafted Wines

Posted: 17 days ago
Shopify Brand:
wildcraftedwines.com
Role:
Founder/Owner
Theme used on:
wildcraftedwines.com
Time spent using this theme:
More than 2 years
Revenue range:
USD $500 - $10,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 17 days ago

About the Shopify business

Wine sales online, wine club membership, corporate and personal wine gifts, focused solely on the little wine brand and independent winemaker. Wines from California, Oregon wine country regions, many award winners and collector level amd all either organic or sustainably farmed vineyards. Woman owned, micro business, voted Top 10 Wine Club in California.

Describe the experience

I have received so many kudos for the look of our website and that’s due to Flow making it easy and intuitive to update. Inventory is key and must be updated regularly but the small business yet professional look makes us shine. We also use several apps with Flow such as PageFly, or other special apps related to regulation of the business in general.
Overall satisfaction:
starstarstarstarstar
5
Posted: 17 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
5

Feedback or suggestions for the theme developer

Would like more flexibility to add on or upsell without apps, collect data separate from Shopify or google, and easier coding. Cutting and pasting code into the theme can be tough if not savvy.

Peter Stannard

Posted: 18 days ago
Shopify Brand:
honesttopete.com
Role:
Founder/Owner
Theme used on:
honesttopete.com
Time spent using this theme:
1-2 years
Revenue range:
USD $500 - $10,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 18 days ago

About the Shopify business

Honest to Pete Roasters is a coffee roasting business in Vancouver BC. Our one and only roast is called Retrospresso. It’s the product of years of exploration by our founder, Pete. He wanted a cup of coffee that tasted like the stuff he used to drink—a bold, balanced dark roast—but he couldn’t find what he was after in stores or at Starbucks. So he took matters into his own hands, and started buying and roasting his own green beans. When he finally found the flavour he was looking for—in a blend of beans from Mexico, Ethiopia and Brazil—he called it Retrospresso. To Pete, it’s the perfect cup of coffee: bold and complex, with notes of milk chocolate, caramel, macadamia nuts and cherry. So for now, that’s all we do—consistently delicious coffee, cup after cup after cup.

Describe the experience

We used the services of a designer and developer to redo our logo. My only stipulation was we needed it to run on Shopify as that was our POS and back-end system. We looked at quite a few different themes and settled on Flow: we don't have super complicated requirements, we wanted to show our product, talk about our company and primarily drive people to our webstore. Flow fit the bill perfectly!
Overall satisfaction:
starstarstarstarstar
5
Posted: 17 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
5

Feedback or suggestions for the theme developer

I don not have any specific ideas, I have a computer background and I am able to do pretty much all the editing that I need to do myself.

Kosha Fit

Posted: 18 days ago
Shopify Brand:
koshafit.com
Role:
Founder/Owner
Theme used on:
koshafit.com
Time spent using this theme:
More than 2 years
Revenue range:
USD $10,000 - $100,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
4
Posted: 18 days ago

About the Shopify business

Kosha Fit is a sustainable activewear brand based in Fort Lauderdale, FL. We launched in Sept 2020. About us: At Kosha Fit, connecting you to your truest essence is at the core of who we are. We believe living an authentic life is the path to inner peace and fulfillment which is why we provide purposeful activewear and resources to grow through self-discovery. Stepping out of self-doubt and into self-awareness is a journey that leads to profound transformation - a pursuit we are relentlessly committed to. Rethinking activewear, Kosha Fit is designed to wear beyond the mat and into daily life as a reminder to you and those who cross your path to show up in alignment.

Describe the experience

The theme itself is beautifully designed and has great options on the front end. The code is fairly easy to understand and work with and is perfect for a clothing brand like ours. It sometimes has issues integrating with third party apps but that is expected. We could benefit for more documentation regarding certain capabilities and features but overall we've had a great experience.
Overall satisfaction:
starstarstarstarstar
4
Posted: 17 days ago
Ease of use:
starstarstarstarstar
4
Support and documentation:
starstarstarstarstar
3
Design and functionality:
starstarstarstarstar
4

Feedback or suggestions for the theme developer

More documentation would be super helpful along with a more dedicated support team when issues arise. It would also be cool to have support switching over to 2.0 as this was a very complicated and costly process for us.

Nabeez Maknojia

Posted: 18 days ago
Shopify Plus Brand:
deskr.co
Role:
Founder/Owner
Theme used on:
deskr.co
Time spent using this theme:
More than 2 years
Revenue range:
USD $10,000 - $100,000/mo
Recommend this theme:
Neutral
Overall satisfaction:
starstarstarstarstar
4
Posted: 18 days ago

About the Shopify business

Our store was made to sell desk accessories to gamers and people working from home. We sell deskpads, keycaps, and smaller accessories to those who want to improve the look and feel of their home/office setup. So far our deskpads are the most popular items while keycaps coming in second.

Describe the experience

Being able to customize the theme is very helpful but wish there was more we can do with the theme to make it feel better for our brand. A good amount of the work done on our site was custom done by devs that helped take our site to a new level.
Overall satisfaction:
starstarstarstarstar
4
Posted: 17 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
4
Design and functionality:
starstarstarstarstar
4

Feedback or suggestions for the theme developer

I would suggest adding more customization options and looking at what other themes share in common that Flow does not have. Adding more options will make it more unique for every brand.

Megan K

Posted: 18 days ago
Shopify Brand:
solandspirit.com
Role:
Founder/Owner
Theme used on:
solandspirit.com
Time spent using this theme:
More than 2 years
Revenue range:
USD $500 - $10,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 18 days ago

About the Shopify business

Women owned business selling ecofriendly products; specifically reusable, sustainably sourced bags to help reduce plastic waste. We launched in 2018! We work with small scale farmers in Northern India producing the highest quality GOTS certified cotton, with the factory running 95% on solar and wind power. Our functional, stylish bags can be used at the grocery store to reduce plastic, or at home to prevent food waste in the fridge.

Describe the experience

Really love the responsive layout and design, unique and modern animations, intuitive sections and blocks with full customization ability, and seamless integration with all the apps we use to run our business, including upsells, post purchase, loox reviews (which look great on the product pages and wherever we insert the widget), countdown timers, top banner, and more.
Overall satisfaction:
starstarstarstarstar
5
Posted: 17 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
5

Feedback or suggestions for the theme developer

Perhaps some more animation options, such as floating animations or spinning animations, word scrolls, etc. I also have a hard time displaying the sale price knockdown (it only shows the sale price, not the original slashed price in addition to the sale price)

Hope Westall

Posted: 19 days ago
Shopify Plus Brand:
altroutemeals.com
Role:
Founder/Owner
Theme used on:
altroutemeals.com
Time spent using this theme:
1-2 years
Revenue range:
USD $500 - $10,000/mo
Recommend this theme:
Neutral
Overall satisfaction:
starstarstarstarstar
3
Posted: 19 days ago

About the Shopify business

We produce plant-based dehydrated meals for anyone who needs an easy meal on the go. We launched to the public in September of 2020 and have been gaining traction in various markets since the launch. We are excited to continue to grow this year and want to focus more on our Shopify store/direct-to-consumer experience.

Describe the experience

I really like the theme overall. As I was initially building the site, I found it to be easy to use and have all of the functions that I wanted and needed at the time. However, my biggest complaint is that either it is not possible, or I have not figured out how to make my pages more robust. I want them to have more features and lay out options but I can't figure out a way to accomplish that.
Overall satisfaction:
starstarstarstarstar
3
Posted: 17 days ago
Ease of use:
starstarstarstarstar
4
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
2

Feedback or suggestions for the theme developer

In reference to the previous answer my biggest suggestion would be to have more plentiful options with in the pages. If they could somehow have the same abilities in formatting as the home page does, that would be incredible.

Tadara S

Posted: 19 days ago
Shopify Brand:
lamardenon.com
Role:
Founder/Owner
Theme used on:
lamardenon.com
Time spent using this theme:
1-2 years
Revenue range:
USD $500 - $10,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 19 days ago

About the Shopify business

Luxury fragrance business. This theme has helped a lot and has been a pleasure to use. Can't wait to see how it further develops as it's already a good theme. Shopify has a lot of options for themes and glad I found flow to meet the needs and represent our vision well.

Describe the experience

Honestly, support can be a little easier to contact, but the theme isn't hard to use. With Shopify's new market updates and Flow's many options to customize it makes it easier to bring one's vision to life. I wish that when you update to the latest theme the current changes would transfer, other than that no complaints
Overall satisfaction:
starstarstarstarstar
5
Posted: 17 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
4
Design and functionality:
starstarstarstarstar
5

Feedback or suggestions for the theme developer

Change the design of the footer where it's three columns or make able to customize it differently. Also add more animation options, dynamic scroll, various parallax and scroll animations would be cool.

Nia Ballard

Posted: 19 days ago
Shopify Brand:
Lilacreign.co
Role:
Founder/Owner
Theme used on:
Lilacreign.co
Time spent using this theme:
More than 2 years
Revenue range:
USD $500 - $10,000/mo
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
4
Posted: 19 days ago

About the Shopify business

Lilac Reign is an Online Fashion Boutique for women 25 - 32 years old, launched in 2020. We focus on providing statement and staple pieces to help clients build and love their own personal style. The business has had its end and flows. Still working on getting it consistently producing revenue. Some months include great revenue while others produce zero revenue.

Describe the experience

I love this theme! It’s great for beginners. This is the first theme I used and I built my website’s interface from scratch. However, it isn’t compatible with certain designs you’d might want to include after having the theme for a while. I love how it includes the basic compatibility to certain apps that help your store grow (Klarna, Postscript Text Messages, etc.)
Overall satisfaction:
starstarstarstarstar
4
Posted: 17 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
3
Design and functionality:
starstarstarstarstar
3

Feedback or suggestions for the theme developer

I believe the theme could lean more into being the perfect template for beginners, but also provide options for intermediate and advanced users to make the most out of the template and not have to switch to a different one when better options are wanted.

Andrea Falvo

Posted: 19 days ago
Shopify Brand:
studiofoliage.com
Role:
Founder/Owner
Theme used on:
studiofoliage.com
Time spent using this theme:
More than 2 years
Revenue range:
Prefer not to say
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
4
Posted: 19 days ago

About the Shopify business

My business is a luxury wedding florist and flower shop. We use our site to sell daily bouquets, a la carte event florals, and to connect with clients who want custom floral designs. Our target demo is majority women from 25-45 years who are planning events or getting married. We recently did a major brand overhaul and fully redesigned our website, and are slowly starting to gain more traction in our industry.

Describe the experience

The Flow theme is fairly easy to use. It integrates with our necessary apps (trans8 and zapiet) with few hiccups that were easily sorted. It was difficult to find the theme developer's website and consequently the theme faq and tutorials, and I wish there was more help/guides available. However, when I reached out directly with the issues they were quick and helpful. One thing I wish the theme had was arrows on the product images to customers could scroll through.
Overall satisfaction:
starstarstarstarstar
4
Posted: 17 days ago
Ease of use:
starstarstarstarstar
4
Support and documentation:
starstarstarstarstar
4
Design and functionality:
starstarstarstarstar
4

Feedback or suggestions for the theme developer

Please enable a carousel/scrollable function for the product images! It's inconvenient to have to click on each photo and potentially scroll back up to the top of the screen to see the new image.

Ray Lee

Posted: 8 months ago
Shopify Partner:
opdesignmarketing.co.nz
Role:
Founder/Owner
Theme used on:
thefootshop.co.nz
Time spent using this theme:
1-6 months
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 8 months ago

About the Shopify business

Client's website sells foot care products like foot cream, healing cream etc. Launched recently by a podiatrist. Currently going through another round of conversion rate optimisation.

Describe the experience

The theme is super easy to use, even if you don't have coding experience. It's very well structured, providing many options for layouts and structures. There are plenty of options in the theme settings which allows you to be super creative even though it's just a template. Clean and responsive.
Overall satisfaction:
starstarstarstarstar
5
Posted: 17 days ago
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
5

Colm Troy

Posted: 1 year ago
Role:
eCommerce Manager
Theme used on:
madeincontext.com
Time spent using this theme:
Less than a month
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
4
Posted: 1 year ago

About the Shopify business

Footwear business, still very new but doing well

Describe the experience

It's a great theme - looks super and customers like it
Overall satisfaction:
starstarstarstarstar
4
Posted: 17 days ago
Store launch. Setup ourselves. Strong focus on stunning visuals.
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
5
Design and functionality:
starstarstarstarstar
5

Santosh GSK

Posted: 1 year ago
Role:
Founder/Owner
Theme used on:
hittalucoffee.com
Time spent using this theme:
1-6 months
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
4
Posted: 1 year ago

About the Shopify business

It is used to sell ground coffee in two variants. It is launched in March 2021, targeting coffee lovers. So far, because of the pandemic and lockdowns, we couldn't able to generate sales and the logistics was impacted. Now, we are optimizing our page for conversions and planning to run Ads by end of month.

Describe the experience

The theme has been good. We had also asked few designers to give their thought and we had received good feedback about it. We loved the overall design and the look and feel of it.
Overall satisfaction:
starstarstarstarstar
4
Posted: 17 days ago
We had given the task to an expert and based on his experience, he had selected Flow which gives us the experience of a holistic design with full width images and gallery. Hence, we had opted
Ease of use:
starstarstarstarstar
4
Support and documentation:
starstarstarstarstar
4
Design and functionality:
starstarstarstarstar
4

Anthony watts

Posted: 1 year ago
Role:
Founder/Owner
Theme used on:
tinybeetsfoods.com.au
Time spent using this theme:
Less than a month
Recommend this theme:
Very likely
Overall satisfaction:
starstarstarstarstar
5
Posted: 1 year ago

About the Shopify business

I sell frozen baby food to the local Adelaide market, to help out new parents on the journey of introducing solids

Describe the experience

I’m still in my first month, but moving from debut it’s definitely a lot easier to use. I’m still working out what’s good about it. It’s only been live for a week
Overall satisfaction:
starstarstarstarstar
5
Posted: 17 days ago
Website designer choose it as they said it would work best with what I am after
Ease of use:
starstarstarstarstar
5
Support and documentation:
starstarstarstarstar
4
Design and functionality:
starstarstarstarstar
5