Best shopify themes for fashion
/ Best Shopify themes for High Converting Themes

UPDATED Feb 01, 2023

Best Highly Converting Shopify Themes in February 2023

There are a number of Shopify themes that are known for their conversion focused features and proven ability to convert visitors into customers. Ultimately, the best converting theme for your shopify store is the one that best represents your brand, products, which is easy to navigate, tells your story visually and offers the best user experience. It is also important to keep in mind the responsive design and high-quality images for the products and pages. A/B testing and customer feedback surveys are a great way to optimize your store and theme. The optimization process takes time and effort, but it all starts with choosing the right Shopify theme. Below you will find a list of the Top 10 best converting Shopify themes rated and reviewed by fellow Shopify merchants.

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Frequently asked questions

How do I choose the best converting Shopify theme for my store?chevron icon

Choosing the best converting theme for your Shopify store can be a challenging task, as different themes will have different features and design elements that may appeal to different types of businesses and their target markets. Here are a few factors to consider when selecting a highly converting Shopify theme:

  1. Consider your target audience: Think about the demographics of your target audience, such as their age, gender, and interests. This will help you choose a theme that appeals to your target market and that will be most likely to convert them into customers.
  2. Look for a theme that is mobile-friendly: With the majority of online traffic coming from mobile devices, it's essential that your theme is responsive and optimized for different screen sizes. This will ensure that visitors can easily navigate your website and make purchases on any device.
  3. Consider the layout and design: The layout and design of your theme should be clean and simple, with a focus on your products and checkout process. Avoid using too many colors, fonts, or other design elements that can distract visitors.
  4. Look for a theme that is easy to customize: You want to be able to customize your theme to match your brand's style and feel. Look for a theme that has a user-friendly interface and offers a variety of customization options.
  5. Check the reviews of the theme: Before buying or installing a theme, it's a good idea to read reviews from other users who have used the theme. This will help you get an idea of how easy it is to use, its performance and its ability to convert visitors into customers.
  6. Consider the support and updates: Make sure the theme you choose is well supported, and the developer's team is responsive. Additionally, look for a theme that is regularly updated, which ensures that it will continue to be compatible with the latest versions of Shopify and its apps.
  7. Test it: If possible, try to test the theme before purchasing it, or at least the demo version of the theme. This will give you a good idea of how it will look and feel on your site and how easy it is to use.|
How do I optimize my Shopify theme for conversions?chevron icon

Optimizing your Shopify theme for conversions can help increase sales and revenue for your business. Here are a few tips on how to optimize your theme:

  1. Use a clean and simple design: A clean, simple design can help visitors focus on the most important elements of your website, such as your products and checkout process. Avoid using too many colors, fonts, or other design elements that can distract visitors.
  2. Make sure your theme is responsive: With the majority of online traffic coming from mobile devices, it's essential that your theme is responsive and optimized for different screen sizes. This will ensure that visitors can easily navigate your website and make purchases on any device.
  3. Highlight your products: Make sure that your products are prominently displayed on your homepage and other key pages, and that they are accompanied by high-quality images and clear descriptions
  4. Optimize your checkout process: Streamline your checkout process as much as possible. Minimizing the number of steps and fields required for checkout can help increase the number of completed purchases.
  5. Use A/B testing: A/B testing allows you to experiment with different versions of your theme to see which one performs the best in terms of conversions. For example, you could test different headlines, images, or layout variations to see which one leads to more sales.
  6. Consider using urgency and scarcity methods: To create a sense of urgency and increase conversions, you can use strategies such as countdown timers, stock indicators, and limited-time offers.
  7. Make use of customer reviews: customer reviews and ratings are a great way to establish trust and credibility with potential customers. Ensure that you have an easy-to-use review system set up on your site.
  8. Use pervasive and persuasive copywriting: persuasive copywriting is the use of words and phrases that influence people to take a particular action, especially on your product pages and checkout page, to help encourage visitors to make a purchase.
How does Shopify theme speed affect my conversion rate?chevron icon

The speed at which your Shopify theme loads can have a significant impact on your conversion rate. Slow loading times can lead to a poor user experience and cause visitors to leave your website before they have a chance to make a purchase.

A few key ways in which the speed of your theme can affect your conversion rate include:

  1. Bounce rate: A slow-loading website can lead to a high bounce rate, which means that a large number of visitors leave your website after only viewing one page. High bounce rates can be a sign that your website is not providing a good user experience and that visitors are not finding what they're looking for.
  2. Page load time: Visitors are less likely to stay and shop on your site if the pages take longer to load. They might become impatient and leave the website before it loads. Google has also stated that page load time is a ranking factor, so it might affect your website's SEO, which could lead to less organic traffic
  3. Shopping cart abandonment: Slow loading times can also lead to shopping cart abandonment, which means that visitors add items to their cart but leave the website before completing the checkout process.
  4. Lack of trust: A slow-loading website can also hurt the trust of visitors and affect the chances of them coming back to your store. they might think that your store is not reliable or not professional.

To optimize your Shopify theme speed, you can look into optimizing your images, using a content delivery network (CDN), and using a theme that is optimized for speed and performance such as the ones we’ve ranked above. Additionally, you can also use tools like Google PageSpeed Insights or GTmetrix to test the speed of your website and get suggestions on how to improve it.

Website speed is an important factor in the user experience and could lead to significant improvements in conversion rates, sales, and revenue. Make sure that you are doing your best to optimize your theme speed to provide the best possible user experience for your visitors.

How to hire a conversion optimization expert for my Shopify store?chevron icon

Hiring a conversion optimization specialist can help you increase sales and revenue for your Shopify store by improving the user experience and optimizing key elements of your website. Here are a few steps you can take to hire a conversion optimization specialist:

  1. Identify your needs: Before you start looking for a conversion optimization specialist, take some time to identify the specific needs and goals of your business. This will help you create a clear job description and determine what qualifications you should look for in a candidate.
  2. Look for relevant qualifications: A conversion optimization specialist should have experience in areas such as user experience design, website optimization, and A/B testing. They should also be familiar with tools such as Google Analytics and have experience working with e-commerce platforms such as Shopify.
  3. Research potential candidates: Look for conversion optimization specialists with a proven track record of success in increasing conversions and revenue. Check out their portfolio, testimonials, and reviews to see the results they've achieved for other clients.
  4. Check for specific skills: Depending on your needs you might want to check for skills such as, experience in web design and development, understanding of conversion optimization tools, analytics, and optimization techniques.
  5. Interview potential candidates: Once you've identified a few potential candidates, schedule an interview to discuss their experience, qualifications, and approach to conversion optimization. Be sure to ask specific questions that are relevant to your business and goals.
  6. Choose the best fit: After you've interviewed the candidates, evaluate their qualifications, experience, and overall fit for your business. Choose the candidate that you believe will be the best fit for your business, and one that can help you achieve your goals.
  7. Have clear metrics and track progress: Once you've hired a conversion optimization specialist, set clear metrics to track their progress and success. Make sure you have a way to measure and track the results of the optimization they implement, so you can make data-driven decisions on what works and what not.
  8. Working with a conversion optimization specialist will require a budget, and you have to have a budget allocated for this task.
What are some great examples of high converting Shopify stores?chevron icon

There are many Shopify stores that have high conversion rates and employ a variety of design and marketing strategies to achieve this. Here are a few examples of high-converting Shopify stores and the themes they use:

  1. Casper: This store uses a clean and minimalist design, high-quality product photography, and clear calls to action to guide customers through the checkout process. They also have detailed product descriptions and a convenient mattress finder tool to help customers find the right product for their needs.
  2. Mejuri: This store uses high-quality product photography, clear calls to action and user-friendly navigation to make it easy for customers to find and purchase the products they want. They also have a focus on transparency, sustainability, and a personalized approach to customer service. This create a sense of trust and loyalty with the customers.
  3. Ritual: This store uses high-quality product photography, clear calls to action, easy-to-use filters, and personalized product recommendations to help customers find the products they want quickly and easily. They also use a unique and engaging brand voice, and transparency in their ingredient sourcing and manufacturing process to build trust and credibility with their customers.
  4. Away: This store uses the "Venture" theme, which is a paid theme. This theme is fully customizable and highly responsive. The theme has a clean, minimal design that highlights the products and use of high-quality images and videos to showcase the products in an attractive and engaging way. They also have a clear call-to-action button and easy-to-use filtering system to enhance the customer experience.
  5. ThirdLove: This store uses the "Simple" theme which is a free theme. They have a clean, minimalist design that highlights the products and use of high-quality images to showcase the products in an attractive way. They also have a clear call-to-action button, personalized product recommendations and easy-to-use filtering system that help customers to find the right products quickly.