Minimal 

Shopify Theme

A simple, clean design that keeps the focus on your products.

Price: Free
star
4.2 (19 reviews)
63% of users are very likely to recommend this theme.

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Minimal Shopify theme reviews
Minimal

Minimal theme 

by Shopify

Likely to recommend:

Very Likely 63%

Overall satisfaction:

star4.2 (19 reviews)

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Key features
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  • checkQuick setup
  • checkCart and checkout
  • checkMarketing and conversion
    Feature ratings
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    • Ease of use
      star4.6 / 5
    • Support and documentation
      star4.1 / 5
    • Support & documentation
      star4.1 / 5
    • Design and functionality
      star4.1 / 5
    • Design & functionality
      star4.1 / 5
    Reviewer sentiment
    expand or close feature ratings

    19 positive reviews

    0 negative reviews

    The Minimal theme is a clean and simple design that is popular among Shopify store owners. It is designed to showcase products and content without distracting customers with excessive design elements.

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    Alison Thomas

    Posted: 4 months ago
    Shopify Brand:
    serenityscenes.com/
    Role:
    Founder/Owner
    Theme used on:
    serenityscenes.com/
    Time spent using this theme:
    More than 2 years
    Revenue range:
    USD $500 - $10,000/mo
    Recommend this theme:
    Neutral
    Overall satisfaction:
    starstarstarstarstar
    3
    Posted: 4 months ago

    About the Shopify business

    I sell digitally manipulated photography as well as some straight photography. I have been in business since 2003 and have been through many different website platforms. Up until this year I also participated in art festivals but I've become physically unable to do the festivals so I am focusing on website and gallery sales. It is going reasonably well but I am having trouble with determining the best advertising to do and upcoming Shopify changes (Shopify 2.0 is confusing) My target market is middle class to upper middle class homeowners.

    Describe the experience

    I chose the theme because it was free and simple and had what I needed. I prefer a simpler website because the images are what need to shine and my product is not impluse driven. It is something that people buy that requires thought and reflection. I like the theme because it is simple but it has some drawbacks. I have recently started with Pinterest and they want me to add an "ad to cart" trigger for Pinterest and I'm finding through research that it is not possible and minimal does not lend itself to modifications easily. I'd like to move my email subscriber box to a different part of the page and also to use my mailer lite box instead of the provided one and I can't figure out how to do that. Possibly other themes are easier to modify
    Overall satisfaction:
    starstarstarstarstar
    3
    Posted: 17 days ago
    Ease of use:
    starstarstarstarstar
    4
    Support and documentation:
    starstarstarstarstar
    3
    Design and functionality:
    starstarstarstarstar
    3

    Feedback or suggestions for the theme developer

    It is a great theme for starting out but there is a lack of flexibility. Overall I think there should be more information on themes in general. It is very confusing the choose a theme in the first place and I didn't know what I would need when I first moved my website to Shopify.

    Tommy D'Aquino

    Posted: 10 months ago
    Shopify Brand:
    LuvPupDesigns.com
    Role:
    Founder/Owner
    Theme used on:
    LuvPupDesigns.com
    Time spent using this theme:
    1-2 years
    Revenue range:
    USD $500 - $10,000/mo
    Recommend this theme:
    Neutral
    Overall satisfaction:
    starstarstarstarstar
    3
    Posted: 10 months ago

    About the Shopify business

    Apparel brand to benefit dog rescues. It launched in August 2020. Currently getting very little traffic as my focus has been on my brick-and-mortar store. My focus is to update the website using the Minimal theme and build revenue.

    Describe the experience

    It’s simple. Easy enough to use. There are not many options with the theme itself, but it is very easy to integrate various Shopify apps. I love that it has a very clean look and very few bells and whistles that hide the overall purpose of the site.
    Overall satisfaction:
    starstarstarstarstar
    3
    Posted: 17 days ago
    Ease of use:
    starstarstarstarstar
    4
    Support and documentation:
    starstarstarstarstar
    2
    Design and functionality:
    starstarstarstarstar
    3

    Cassie Siu

    Posted: 1 year ago
    Shopify Brand:
    Fuury Sweeties
    Role:
    Founder/Owner
    Theme used on:
    furrysweeties.com/
    Time spent using this theme:
    Less than a month
    Recommend this theme:
    Very likely
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 1 year ago

    About the Shopify business

    Pet supplies & accessories. Just started a few days ago. US market. Still trying to drive traffic to my store.

    Describe the experience

    As a very starter to e-commerce, I have zero complaints with the Minimal theme. Easy to use, user-friendly instructions, neat appearance.
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 17 days ago
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    5
    Design and functionality:
    starstarstarstarstar
    5

    Jennifer Conley

    Posted: 1 year ago
    Role:
    Founder/Owner
    Time spent using this theme:
    Less than a month
    Revenue range:
    USD $500 - $10,000/mo
    Recommend this theme:
    Very likely
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 1 year ago

    About the Shopify business

    We are selling crafted decorative and souvenir items

    Describe the experience

    The theme is simple, which is what I was looking for. I want to run my small business, not worry about coding.
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 17 days ago
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    4
    Design and functionality:
    starstarstarstarstar
    4

    Wynnafred Bonde

    Posted: 1 year ago
    Role:
    Founder/Owner
    Time spent using this theme:
    1-6 months
    Recommend this theme:
    Very likely
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 1 year ago

    About the Shopify business

    We are specializing in knitwear designs and hand-dyed yarns

    Describe the experience

    I like the layout and aesthetic of the theme, and I hope it makes my products stand out which was my point in building the site with the theme I chose. Hopefully, I will see more customers soon
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 17 days ago
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    4
    Design and functionality:
    starstarstarstarstar
    4

    Titus Chamberlain

    Posted: 1 year ago
    Role:
    Founder/Owner
    Time spent using this theme:
    Less than a month
    Recommend this theme:
    Not very likely
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 1 year ago

    About the Shopify business

    Home and Garden. We are selling variety of household items.

    Describe the experience

    I enjoy the theme I’m using very simple and looks good I didn’t have to change any colors or anything since it was nice neutral colors.
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 17 days ago
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    5
    Design and functionality:
    starstarstarstarstar
    5

    Aris Joy

    Posted: 1 year ago
    Role:
    Founder/Owner
    Theme used on:
    arisjoy.com
    Time spent using this theme:
    Less than a month
    Recommend this theme:
    Neutral
    Overall satisfaction:
    starstarstarstarstar
    3
    Posted: 1 year ago

    About the Shopify business

    Aris Joy is a toys store that represents our family's tradition and values.

    Describe the experience

    I like the theme overall, except video uploading problem. On this theme, I cannot upload videos. If that problem resolves, everything would be great.
    Overall satisfaction:
    starstarstarstarstar
    3
    Posted: 17 days ago
    Ease of use:
    starstarstarstarstar
    4
    Support and documentation:
    starstarstarstarstar
    3
    Design and functionality:
    starstarstarstarstar
    3

    Feedback or suggestions for the theme developer

    Like I said before, as long as uploading video is possible, I would recommend to use this theme to everyone.

    Rachel Raymond

    Posted: 1 year ago
    Role:
    Founder/Owner
    Theme used on:
    xraeart.com/
    Time spent using this theme:
    1-6 months
    Revenue range:
    USD $500 - $10,000/mo
    Recommend this theme:
    Very likely
    Overall satisfaction:
    starstarstarstarstar
    4
    Posted: 1 year ago

    About the Shopify business

    X.RAE.ART is an artist-owned punk rock graphic apparel and handmade accessories brand based in Cleveland, Ohio. We create statement pieces for our community to be themselves unapologetically. Target market is older teens and young adults in the alternative scene. We launched the business in 2020 and recently switched over to Shopify in August. Making more sales every month but also want to learn more about creating ads and best practices to scale our business.

    Describe the experience

    Simple and easy to use, however there are some basic things that I wish I could do. I want to be able to move the button around on the website banners but have limited options. It was very difficult figuring out how to put a background texture into the theme but after several attempts I figured it out. I wish there were more and more capabilities and options with page layouts.
    Overall satisfaction:
    starstarstarstarstar
    4
    Posted: 17 days ago
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    5
    Design and functionality:
    starstarstarstarstar
    4

    Feedback or suggestions for the theme developer

    More options for page layout design.

    Adeel Khan

    Posted: 1 year ago
    Role:
    Founder/Owner
    Theme used on:
    codelabs.inc
    Time spent using this theme:
    Less than a month
    Recommend this theme:
    Neutral
    Overall satisfaction:
    starstarstarstarstar
    4
    Posted: 1 year ago

    About the Shopify business

    I have very few products

    Describe the experience

    Fine
    Overall satisfaction:
    starstarstarstarstar
    4
    Posted: 17 days ago
    nothing
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    4
    Design and functionality:
    starstarstarstarstar
    4

    Melissa Jenkins

    Posted: 1 year ago
    Role:
    Founder/Owner
    Theme used on:
    theposhpandas.com/
    Time spent using this theme:
    1-6 months
    Recommend this theme:
    Neutral
    Overall satisfaction:
    starstarstarstarstar
    3
    Posted: 1 year ago

    About the Shopify business

    Launched July 22, 2021 selling children’s clothing. I’ve sold 3 items to 2 customers.

    Describe the experience

    Everything looks nice but it needs a better way to sort clothing by size other than tags or an entire collection for each size. That makes everything cluttered and sizing by tags aren’t put in order in the drop down menu.
    Overall satisfaction:
    starstarstarstarstar
    3
    Posted: 17 days ago
    I set it up myself. I don’t remember the other one I tried.
    Ease of use:
    starstarstarstarstar
    3
    Support and documentation:
    starstarstarstarstar
    5
    Design and functionality:
    starstarstarstarstar
    3

    Jazzie Simone

    Posted: 1 year ago
    Role:
    Founder/Owner
    Time spent using this theme:
    Less than a month
    Recommend this theme:
    Very likely
    Overall satisfaction:
    starstarstarstarstar
    4
    Posted: 1 year ago

    About the Shopify business

    Handmade crafts, launched over 6 months ago, not going well. Need to attract the right audience. Need more traffic

    Describe the experience

    Support answers quickly
    Overall satisfaction:
    starstarstarstarstar
    4
    Posted: 17 days ago
    This theme seems to be better aligned to my business. I am able to use the tips because this theme supports the vision better
    Ease of use:
    starstarstarstarstar
    4
    Support and documentation:
    starstarstarstarstar
    4
    Design and functionality:
    starstarstarstarstar
    4

    Fallon Hutton-Camilleri

    Posted: 1 year ago
    Role:
    Founder/Owner
    Time spent using this theme:
    Less than a month
    Recommend this theme:
    Very likely
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 1 year ago

    About the Shopify business

    Mainly sell digital files for crafter with some physical products on the side. Target Market is crafter and anyone in home decor

    Describe the experience

    I love this theme jts easy to use and has so many options .
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 17 days ago
    I picked this theme so It could be laid out with minimal designs so i could keep the focus on my own designs I've created.
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    5
    Design and functionality:
    starstarstarstarstar
    5

    berbera design

    Posted: 1 year ago
    Role:
    Founder/Owner
    Time spent using this theme:
    1-6 months
    Recommend this theme:
    Very likely
    Overall satisfaction:
    starstarstarstarstar
    4
    Posted: 1 year ago

    About the Shopify business

    Après 10 ans d'expérience comme Visual merchandiseur dans une Maison de couture française à Paris, j’ai créé Berbera Design. L'ADN de Berbera Design est retranscrit à travers ma signature, mes motifs. Toute ma création est : unique et exclusive. Ma signature a une particularité : celle de la transmission d’un héritage culturel ancestral berbère respectueux de la Nature. A travers mes collections à thème, je propose des objets et accessoires de décoration tatoués (broderie ou peinture) avec des motifs uniques aux symboliques issues d'un héritage ancestral berbère. Des pièces uniques ou séries limitées, avec possibilité de sur-mesure sur demande et commande. Les chutes de tissus sont recyclées pour créer des pochettes, pochons, paniers… Les matériaux utilisés sont respectueux de l'environnement. Des créations destinées aux personnes qui aiment les voyages, l'art berbère, Art design et curieuses des civilisations et l'artisanat du Monde. Qui apprécie la décoration mix and match, bohème et ethnique. Fabrication artisanale locale basée à Paris -Made in France

    Describe the experience

    facilité d'utilisation, et de navigation. les points à améliorer le choix taille et disposition des photos, articles blog... dans la partie centrale.
    Overall satisfaction:
    starstarstarstarstar
    4
    Posted: 17 days ago
    Pour le lancement de la boutique en ligne, j'ai sélectionné ce thème car il est facile à utiliser et la configuration conviviale, facilité de navigation . Je l'ai configuré seule
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    4
    Design and functionality:
    starstarstarstarstar
    4

    Ru Ye

    Posted: 1 year ago
    Role:
    Founder/Owner
    Theme used on:
    mineminefashion.com
    Time spent using this theme:
    Less than a month
    Revenue range:
    Prefer not to say
    Recommend this theme:
    Neutral
    Overall satisfaction:
    starstarstarstarstar
    3
    Posted: 1 year ago

    About the Shopify business

    I'm selling men's clothes to the UK, and will expand to Germany afterwards. The website beta version was launched in the mid March 2021. Currently I'm still adding products and looking for a part time designer and a full time marketer.

    Describe the experience

    What I like about this theme: simple, easy to use, a good match to my branding. What I do not like about this theme: Product page layout, Product image display function, the layout of the slideshow which is too narrow. I will have to learn and do the coding myself. I do not have a budget to recruit an expert.
    Overall satisfaction:
    starstarstarstarstar
    3
    Posted: 17 days ago
    This theme Minimal is very simple, easy to use and a good match to my branding. I also tried other free themes like Boundless, Simple, Supply but they were not up to my expectation due to eit
    Ease of use:
    starstarstarstarstar
    3
    Support and documentation:
    starstarstarstarstar
    3
    Design and functionality:
    starstarstarstarstar
    3

    Tiffany McCoy

    Posted: 2 years ago
    Role:
    Founder/Owner
    Time spent using this theme:
    Less than a month
    Recommend this theme:
    Very likely
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 2 years ago

    About the Shopify business

    Plus Size Women's Clothing and accessories to boost confidence and empowerment in females.

    Describe the experience

    Super easy to use and flows perfectly with the design and pairs great with the ambience of the products. I would recommend all buyers to picture themselves in the clothing and imagine their confidence bosting.
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 17 days ago
    I chose minimal theme for the best user friendly accessibility of viewing products on my website.
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    5
    Design and functionality:
    starstarstarstarstar
    5

    Shamane Reynolds

    Posted: 2 years ago
    Role:
    Founder/Owner
    Time spent using this theme:
    Less than a month
    Recommend this theme:
    Very likely
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 2 years ago

    About the Shopify business

    To sell Christian Apparel, T-shirts, Hoodies, Sweatshirts

    Describe the experience

    It is very simplistic and attractive.
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 17 days ago
    I used an expert to help me set up this website. It was very minimal and easy to navigate through.
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    5
    Design and functionality:
    starstarstarstarstar
    5

    Jennifer Briggs

    Posted: 2 years ago
    Role:
    Founder/Owner
    Theme used on:
    jubilantfabric.com
    Time spent using this theme:
    Less than a month
    Recommend this theme:
    Very likely
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 2 years ago

    About the Shopify business

    I sell exclusively cotton which my customers commonly use for Masks, bags, and clothing. I’ve recently expanded into Cotton Lycra as my group slowly transforms into clothing after Covid. I launched in September, almost mistakingly as I didn’t intend to start a true business; was just trying to get popular prints in customers hands in a timely manner for masks. A lot of these prints revolved around the quickly changing political events such as RBG & KH. I allowed this business to grow as I had a really difficult time finding prints for my Greek Letter shirts, my main craft item personally. With Covid wrapping up, I’m trying to get everything in tip-top shape before I add new fabric bases and members.

    Describe the experience

    I like the theme for my purpose! I’m able to showcase my featured collection at the top, post a separate section for RTS items, and also post my individual collections below it. The one thing I really wanted to add, was just a featured product; but I was hoping to put this featured product within the collections section.. and you can’t mix the two.. you can have a row of featured products, then a row of collections, but not a mixed row. Also, I would have liked to be able to have more than 5 collections per section.. 5 is an odd number, and on mobile, it staggers the collection and leaves an empty white block. So I just use 4/5 of the collection spots per section, then add a new section.
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 17 days ago
    I just recently started using this theme. I switched last week from (a different theme, but it was also basic..) because I didn’t like how the last theme had a large section at the top for m
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    3
    Design and functionality:
    starstarstarstarstar
    5

    Harry Roberts

    Posted: 2 years ago
    Role:
    Founder/Owner
    Theme used on:
    nessietreats.co.uk/
    Time spent using this theme:
    1-6 months
    Recommend this theme:
    Very likely
    Overall satisfaction:
    starstarstarstarstar
    4
    Posted: 2 years ago

    About the Shopify business

    Sweets. Launched at the start of November but had been up selling through Facebook for 4 months before. Everyone. Sales are going up every month.

    Describe the experience

    It minimal, so no busyness to a customers eyes, I feel like mobile optimisation or even options to change what you see on mobile. Its good for beginners or those not looking for a in your face theme.
    Overall satisfaction:
    starstarstarstarstar
    4
    Posted: 17 days ago
    Had the right feel for where I wanted everything to be. I set it up myself. Didn't consider any others, as they didn't feel right.
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    3
    Design and functionality:
    starstarstarstarstar
    4

    Shaen Goetsch

    Posted: 2 years ago
    Role:
    Founder/Owner
    Time spent using this theme:
    More than 2 years
    Recommend this theme:
    Very likely
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 2 years ago

    Describe the experience

    I love the clean, simple look of this theme. It works consistently with what our needs are. I do wonder at times what other more popular themes might "buy" us but always come back to the simplicity of this theme.
    Overall satisfaction:
    starstarstarstarstar
    5
    Posted: 17 days ago
    Ease of use:
    starstarstarstarstar
    5
    Support and documentation:
    starstarstarstarstar
    5
    Design and functionality:
    starstarstarstarstar
    5