Shopify free shipping code: how to create one
Creating a Shopify free shipping code is one of the biggest perks you can give your customers. It incentivizes them to shop with you again and encourages them to tell their friends about your store.
Posted 1 month ago by Jonathan Kennedy
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But, the process of creating a Shopify free shipping code can be confusing if you’ve never done it before. That’s why we’re here. This article will walk you through the steps of creating a Shopify free shipping code, so you can give your customers the best shopping experience possible.
Why give your customers a Shopify free shipping code?
Before we get into the nitty-gritty of creating a Shopify free shipping code, let’s talk about why you should give your customers one in the first place.
There are a few reasons why giving your customers a Shopify free shipping code is a good idea:
Incentivizes customers to spend more
When you set up free shipping on Shopify, you’re essentially giving your customers a discount on their purchases. This encourages them to spend more money in your store, which is great for your bottom line. They’ll also be more likely to shop with you again in the future if they know they can get free shipping.
Encourages customers to give referrals
Giving your customers a free shipping code also encourages them to give referrals. If they know their friends will get free shipping on their purchases, they’re more likely to tell them about your store. This can help you attract new customers and grow your business.
Allows you to offer a competitive advantage
Offering free shipping can also give you a competitive advantage. If your competitors are charging for shipping, your customers will be more inclined to shop with you if they know they can get free shipping on their purchases.
This is especially true if you offer unique products that your competitors don’t have. In this case, free shipping can be the deciding factor for customers when they’re choosing where to shop.
When you get rid of shipping calculated at checkout Shopify, even if it’s just with a temporary code, you increase your chances of making a sale. This is because customers are more likely to add items to their cart when they know they won’t have to pay for shipping.
The best way to offer free shipping is to build the cost into the product price. This way, you’re not eating into your profits when offering your customers free shipping.
Increases order size
Just like offering Shopify digital gift cards, giving your customers free shipping also increases the average order size. This is because customers are more likely to add items to their cart when they know they won’t have to pay for shipping.
Order size is important because it affects your bottom line. The more items a customer buys, the more money you make.
Things you should do before creating a free shipping code for your Shopify store
Now that we’ve gone over some of the benefits of giving your customers a Shopify free shipping code, let’s talk about what you need to do before you create one.
Create a shipping policy
The first thing you should do before creating a Shopify free shipping code is to create a shipping policy. The last thing you want is to give your customers a free shipping code and then not be able to deliver on your promise.
Your shipping policy should include the following:
The locations you ship to include the countries, states, and provinces you ship to.
- The shipping methods you offer (standard, expedited, etc.): You need to let your customers know what shipping methods you offer and how long each one takes.
- Delivery timeframes: You must state how long it will take for your customers to receive their orders.
- Returns and refunds policy: You need to let your customers know what your policy is for returns and refunds. This way, they know what to expect if they’re not happy with their purchase.
Once you’ve created your shipping policy, be sure to add it to your shop’s checkout page. This way, your customers will know what to expect before they make a purchase.
Understand your shipping costs
The next thing you need to do before creating a Shopify free shipping code is to understand your shipping costs. This way, you can build the cost of shipping into the price of your products.
To figure out your shipping costs, you need to consider the following:
- The weight of your products: The heavier your products are, the more it will cost to ship them.
- The size of your products: The larger your products are, the more it will cost to ship them.
- The distance your products have to travel: The further your products have to travel, the more it will cost to ship them.
Once you know how much it costs to ship your products, you can add the shipping cost to the price of your products. This way, you’re not losing money when you offer your customers free shipping.
Only offer free shipping on orders over a certain amount
Another way to offer free shipping is to offer it on orders over a certain amount. This encourages customers to spend more money in order to get free shipping.
For example, you could offer free shipping on orders over $100. This way, customers have to spend at least $100 in order to get free shipping. This is a great option if you’re looking to increase your average order size.
Only offer free shipping for a limited time
If you want to increase your sales, you can offer free shipping for a limited time. This is a great way to attract new customers and get existing customers to shop more often.
For example, you could offer free shipping for orders over $100 during the holiday season. This would encourage customers to shop early and get their holiday shopping done.
Note: If you’re going to offer free shipping for a limited time, be sure to set an end date. This way, customers know when the promotion is over, and they won’t be disappointed.
Set up shipping zones and rates
The next thing you need to do before creating a Shopify free shipping code is to set up shipping zones and rates. You’ll need to do this to calculate the shipping cost for each order. The shipping cost will be based on the shipping zones and rates you set up.
To set up shipping zones and rates:
- From your shop’s admin page, go to Settings > Shipping.
- In the Shipping Zones section, click Add shipping zone.4
- Enter a name for the shipping zone and select the countries, states, and provinces you want to ship to.
- Click Save.
- In the Shipping Methods section, click Add shipping method.
- Select the shipping method you want to offer and enter the shipping rates for each location you selected in the Shipping Zones section.
- Click Save.
Now that you’ve set up shipping zones and rates, you’re ready to create a Shopify free shipping code.
How to create free shipping discount codes for Shopify
Now that you’ve figured out your shipping costs and set up shipping zones and rates, you’re ready to create a Shopify free shipping code.
To create a Shopify free shipping code:
- From your shop’s admin page, go to Discounts.
- In the Discounts section, click Add discount.
- Look for the Discount Details button. This is where you’ll enter the details for your Shopify free shipping code.
- In the Discount Code section, enter a name for the discount code and choose Free Shipping from the Discount Type drop-down menu.
- In the Discount Amount section, select Fixed amount and enter how much you want to discount each order.
- In the Uses Per Custom section, enter the maximum number of times each customer can use the discount code.
- In the Apply Discount To section, select Shipping from the drop-down menu.
- In the Discount Validity section, enter the dates you want the discount code to be valid.
- Click Save.
Your Shopify free shipping code is now ready to use! Be sure to promote it on your website and social media so your customers know about it.
You can also offer free shipping without a discount code. To do this, simply create a shipping rate that is equal to or less than the cost of shipping. For example, if it costs you $5 to ship an order, you can create a shipping rate of $5 and offer free shipping.
Note: If you’re using Shopify Payments, you need to enable Shopify free shipping codes in your Shopify settings. To do this, go to Settings > Payments and select the Use Shopify free shipping codes checkbox.
Best practices when setting up discount codes for free shipping on Shopify
Just like when adding a Shopify gift wrap option or making gift cards on Shopify, there are best practices for Shopify free shipping codes that you should follow to ensure a happy and healthy online shop!
Ensure the minimum order amount is reasonable
The first step is to make sure that the minimum order amount for the free shipping code is reasonable. You want to make sure that it’s high enough so that you’re not losing money on shipping but low enough so that customers will actually reach the minimum and take advantage of the code. A good rule of thumb is to make the minimum order 10-15% higher than your average order total.
Make the code hard to guess
The second step is to make sure that the code is hard to guess. You don’t want just anyone to be able to take advantage of your free shipping offer, so make sure that the code is at least 8 characters long and includes a mix of letters and numbers.
Be selective with who gets the code
You can do this by only sending the code to your best customers or making it available only to those who sign up for your newsletter. This will help to ensure that only those who are truly interested in your shop are taking advantage of the free shipping offer.
Limit the code to one use per customer
Limiting the code to one use per customer will help to prevent customers from abusing the code and taking advantage of your free shipping offer more than once.
Discount codes for free shipping can be a great way to encourage customers to shop at your store. Just make sure to follow the best practices outlined in this article and you’ll be sure to create a happy and healthy online shop. In case you intend to rebrand your store or customize your existing Shopify theme to reflect a new look, the experts at HeyCarson can help. Submit a task request today and get started on making your shop the best it can be!
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