Shopify redirects: creation guide

Shopify redirects: creation guide

Shopify redirects aren’t something many merchants think about when creating their store. But just as a Shopify theme is essential to your store functioning at its best, redirects help you make the most of your online space by creating a smooth customer experience even when making changes to your store. 

Today, we’ll help you through Shopify redirects: what they are, how they help you, and how to make your redirects. Let’s get started. 

What is a redirect?

shopify redirect

As the name suggests, a redirect redirects customers from one page to another. There are many types of redirects but they are most often used to redirect visitors away from a page that is down to a page that can help them with their initial request. 

Why are redirects important? 

There are two main reasons why directs are very important. 

First is retention. Whether your store is under construction because you submitted a task for customer features or made some changes to the Shopify Liquid code, losing customers is a big problem. 

When they visit your store, they are likely to see an error page and then click away from your store to visit another one. When you have redirects set up, you can inform them about what is happening or redirect them to another part of your store that could help them. 

This way you retain your customers instead of losing them to errors or maintenance updates. 

Next is SEO. If your visitors are being turned away from your store because of error messages or broken pages with no redirects, Google will assume your store is broken. Your SEO will suffer and you are likely to lose your search engine ranking. The only thing worse might be a pending SSL on Shopify

If you have redirects up, Google will be able to see your store is down but still functioning. While you might still lose some of your online standing with redirects, the damage will be a lot less than it would be if you didn’t have any setup. 

When do I need a redirect? 

url redirect shopify

Setting up directs can seem a little daunting at first and you might be wondering whether you need them. 

Set up a redirect if: 

  • A product or page on your store was deleted. 
  • An outdated page you are no longer using or that holds incorrect information is still getting traffic. 
  • Your store domain was changed. 
  • A page was published but the URL was changed after it was already indexed by the search engine. 

In all of these cases, you will want to direct the store visitors to a page that will either explain why your store is down, why that particular page is down, or show them a product that might be similar to the one they tried to view or purchase. 

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How to create a redirect in Shopify

Let’s get right to creating your first redirect. 

Step 1: Log in to Shopify admin

Log in to your Shopify dashboard with your unique login details. If you’re worried about causing errors with the redirects, make a Shopify backup to store all your data. 

Step 2: Go to URL redirects

shopify 301 redirects
  • On the left of your dashboard will be a sidebar. On the sidebar search for the Online Store section. Click on Online Store. Besides redirects, this section will also allow you to make Shopify API keys and clone your Shopify store
  • Under the Online Store section, navigate to the Navigation tab and click on it. 
  • On the new page will be a button labeled URL Redirects

Step 3: Create a redirect

  • On the new page, click on the Create URL redirect button. 
  • On the Redirect from option, paste the URL you want to move store visitors away from. 
  • On the Redirect to option, paste the URL you want visitors to be taken to. If you want them to be redirected to your homepage, just add the forward-slash (/) to the line. 
  • You can’t create redirects with the prefixes /apps, /application, /cart, /orders, /services, or /shop.
  • Next, click on the Save redirect option. 
  • Repeat the process as necessary. 


Creating Shopify redirects is an important skill to have for any store owner. They allow you to improve or maintain your store’s SEO and retain customers. 

With this guide, you will be able to easily create redirects for errors, maintenance downtime, or product pages that are no longer available in your store.

Did you find our blog helpful? Then consider checking other guides:

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