Shopify Etsy integration (complete 2022 guide)
Etsy and Shopify are both massive e-commerce platforms with a global audience. Wanting a presence on both is a great way to reap the benefits that both of them have to offer.
Posted 2 months ago by Jonathan Kennedy
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By doing a Shopify Etsy integration, you can tap into Etsy’s huge marketplace of active buyers and Shopify’s powerful marketing tools and customization features.
But, is it even possible to use these e-commerce platforms at the same time? What would be the benefits of using Shopify and Etsy together? We’ll cover all that and more in this complete Shopify Etsy integration guide.
Can you connect Shopify to Etsy?
Yes, you can connect Shopify to Etsy. Using both platforms together, while not exactly common, has become a multi-channel selling strategy many ambitious sellers have implemented in recent years.
Shopify and Etsy have a firm foothold in the e-commerce market, each with its unique characteristics.
Shopify is a massive e-commerce platform that allows users to easily build a powerful store with customization features, an extensive app store, and a plethora of themes. It’s available in 175 countries with stores that can range from retail to hardware to IT services.
With Shopify, the sky truly is the limit. It’s so big most users aren’t aware that many of their favorite stores run with Shopify, including Fashion Nova, Colour Pop, and Jeffree Star Cosmetics. Shopify is so widely established that it can integrate with Walmart and merge with eBay.
Etsy, on the other hand, is an online creative marketplace that favors handmade clothes, art, and accessories made by small businesses. It has a very active consumer base, with more than 80% of them being return buyers.
While Etsy is a marketplace and doesn’t offer sellers a lot of customization options, it has a very loyal pool of customers that regularly purchase from these smaller creatives.
By choosing to use both platforms, you can increase your reach to two very different audiences. Instead of having to choose a platform and risk losing out on a whole other market, you can instead use both platforms to capitalize on the pros of each.
What are the benefits of Shopify Etsy integration?
Expand online store
When you choose to sell on both Shopify and Etsy, you are increasing your store’s reach by making impressions on two vastly different customer bases. Your consumers aren’t likely to overlap which will continually introduce your products to more buyers.
Etsy has a great consumer base but relies on users that actively use the website and app. Shopify uses search engines to draw customers and could potentially increase your reach to anyone that searches for a product you have. It won’t rely on customers browsing on a specific point but could promote your products to anyone on the internet.
Utilize the pros of each platform
Etsy’s store building is straightforward and lets you showcase your merchandise on a basic marketplace. But you are still reaching an audience that is very likely to buy and buy again because of the highly specialized nature of the marketplace.
This takes the pressure off having to find your Shopify store through internet searches or via referrals and social media. As anyone who has ever handled a website or store can tell you, gaining tracking on search engines takes time.
When you integrate Shopify and Etsy, you let them support and build off each other. Etsy shoppers might move over to your Shopify store, increase engagement there, and in turn increase your search engine rankings.
There is no real way to stand out from other stores with Etsy’s basic customization. But with Shopify, you could build a unique store.
Shopify’s setup makes building a store easy, even for beginners. Shopify themes are highly customizable and when you submit a task you can hire a developer that makes custom features for your store. You will be able to establish your unique brand.
Another pro is Shopify’s SEO management and marketing campaigns. With these, you can infinitely scale your store. Besides upgrading your Shopify subscription and integrating with Etsy, you can also combine your Shopify Store with Wish and later also integrate with Best Buy to increase your reach even further.
You can run your Etsy store and a Shopify store separately. But it’s likely to waste a lot of time, considering you can easily synchronize your inventory when integrating. This will make it a lot easier to manage both online stores at the same time.
The same applies to other store processes like billing orders. If both stores are registered under one legal name, having them run together will make accounting a lot easier. With integration, you will be able to handle all these processes in one place.
How to link Shopify to Etsy
There are a few ways to link Shopify to Etsy, including API integration, automated migration, and Shopify integration apps. We’ll cover all of them below.
API (application programming interface) creates a gateway between Shopify and Etsy. It does so by using software that defines the interactions of the platforms with each other.
To integrate, the platforms will provide developers with an API key to authorize these gateway builds. They will then build and sell these integrations on the platform’s marketplace.
This method is often used to integrate Aliexpress and Newegg with Shopify and can cost money or require a good amount of technical skill. It’s the most difficult of the methods and is likely to suit big stores with big budgets more.
Similar to Shopify Poshmark integration, using automated software is a viable option for connecting Shopify and Etsy. This relies on the help of automated integration software that lets you choose whether you want to migrate from Etsy to Shopify or if you want to run these two platforms side by side.
Automated software is valuable and can make the integration process a breeze but the cost can quickly add up. It might be worth it for store owners that have a more flexible budget and who want more freedom when integrating Etsy with Shopify.
Shopify integration apps
Shopify’s extensive app store offers native apps developed to handle integration with Etsy. Some will help you migrate from Etsy to Shopify and others help you integrate your Etsy store with your Shopify store.
These integration apps are easy to use and are frequently used to integrate Reverb and Epic with Shopify. Some have a free trial that lets you test out the efficacy. We recommend using these free trials to see which app provides you with the perfect integration options.
Step 1: Find an integration app
On the Shopify app store, you can find integration app options and look for one with the features you need.
One of the most used is Etsy Marketplace Integration by CedCommerce. They have over 1000 reviews with a 4.8/5 star rating. They offer a 7-day free trial and then a Starter, Basic, and Standard package with varying pricing options.
Step 2: Follow the integration app instructions
Each app will have different procedures but there will be a basic layout to the integration process that goes as follows.
With Etsy Marketplace Integration by CedCommerce, all you will need is your Etsy account and your Shopify account.
- On your integration app homepage, enter your Etsy store and click on the Connect with Etsy button.
- Next, click on the Allow Access button.
- Follow the prompts to connect your Etsy store and your Shopify store.
Step 3: Enjoy your Etsy and Shopify integration
You should now be able to sync inventory, manage orders and products, and expand your business reach to improve revenue.
How to manage inventory between Etsy and Shopify
A good integration app is essential for managing inventory between Etsy and Shopify because the app will create a central hub that automatically catalogs orders and inventory changes.
The app you choose will act as a channel between your Etsy and Shopify stores. It will be responsible for the inventory exchange between the two platforms.
You will be able to manage your Etsy and Shopify from one place which will be designated by the integration app. Most often these native apps will create the hub on your Shopify dashboard.
Because they work from one central hub, if somebody buys a product from your Shopify location, the hub will automatically adjust the collective inventory to reflect this change. The same applies to sales that were made on your Etsy store.
Switching from Etsy to Shopify
If you don’t want to manage two online stores, you can always switch from Etsy to Shopify. Luckily, with the export/import function, moving from Etsy to Shopify won’t be too difficult.
You’ll be working with CSV (comma-separated value) files. They are condensed text files that are often used for data import/export purposes.
Step 1: export Etsy orders, customer information, and products.
- On your Etsy Admin, navigate to and click on Settings.
- Click on Options and then choose the Download Data option.
- Under Currently for Sale Listings should be a Download CSV option. Click on this to download a CSV file.
- The file will be saved to your computer.
Export customer and order data:
- Close any pending orders before doing an export. If you don’t, they will be exported as completed orders.
- On Etsy, go to Settings and click on Options.
- Click on the Download Data option.
- Under the Orders section, there will be CSV file download options. Choose the Orders option.
- Choose the time frame by using the Month and Year options. If you want to download the data for the entire year, only use the Year section and leave the Month section empty. If you want multiple years, download them all separately.
- Once you have chosen a time frame, click on Download CSV. A CSV file will be saved to your computer.
Export order items:
- From the Etsy Admin, navigate to Shop Manager and click on Settings.
- Under settings, go to Options and then choose Download.
- Under the Orders section, choose Order Items.
- As before, choose the time frame you would like to download. The same rules apply to this step as it did for the previous one.
- Click on Download CSV to save the file to your computer.
Step 2: import Etsy to Shopify.
- From your Shopify Admin, navigate to Apps.
- Choose the Store Importer option.
- A page labeled Import your data into Shopify will appear. From the drop-down menu, select the Etsy option.
- Under the Upload files section choose the Add file option.
- Select the files that you saved to your computer during step 1.
- Click on Continue Import and confirm by clicking on the Import option.
Step 3: review the imported data
Review your imported data in your Shopify Dashboard. If there are any errors, you can manually change them or add the data.
Shopify Etsy integration (FAQs)
Can I move my reviews from Etsy to Shopify?
Yes, you can import Etsy reviews to Shopify. Reviews are an important part of making sales, especially if you have best sellers with amazing reviews. Luckily, you won’t have to lose all the reviews you have accumulated on Etsy when you integrate with Shopify.
Is it cheaper to sell on Etsy or Shopify?
It depends on how many products your store has and how many sales you make. Etsy doesn’t charge a lot for store owners to list their products. But additional seller fees can quickly accumulate, especially if you have a big inventory with a lot of sales.
Shopify does charge a monthly subscription fee for users to host and build their unique store. But this subscription fee might work out cheaper than the additional fees charged by Etsy.
If you have a lot of monthly sales, Shopify might be the better choice. Or use both platforms to grow your business even more.
Is it possible to integrate Etsy and Shopify for free?
It all depends on the app/software you use. There might be software that offers free integration but most integration software, like Litcommerce and CedCommerce, will charge a monthly fee.
They will offer a free trial to let you test out the integration but will charge you after the free trial has expired. This is because to integrate Etsy and Shopify, you will be using the app/software all the time. The sync between the two stores is constantly running and isn’t a one-time process.
If you do manage to get integration software that doesn’t charge any fees, chances are it will only be able to do the bare minimum and offer you lackluster features.
E-commerce is changing. For many stores, the key to success lies in multi-channel marketing and selling. One platform isn’t enough anymore. But it doesn’t mean you have to dedicate all your time to running both stores.
Undertaking a Shopify Etsy integration allows store owners to capitalize on the powerful features and wide reach Shopify offers while catering to the active user base on Etsy’s marketplace. And you can do all this in one space, without having to do double the work.
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